Apple
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SearchCap: Google Search Console beta live, PPC tips & SEO tasks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta […]
Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today.
Google announces solution to longstanding AMP cache URL display problem
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars.
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
How much will privacy regulation disrupt the local search market in 2018?
Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.
A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.
SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 (less obvious) PPC trends to watch in 2018Dec 28, 2017 by Ginny Marvin Here are several trends that will affect nearly every search marketer in the year ahead. Google again […]
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
SearchCap: Santa tracker, Google API terms & SEO metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlementDec 26, 2017 by Barry Schwartz Google is keeping its domain […]
SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests ‘more results’ mobile search interface and new search refinement buttonsDec 21, 2017 by Barry Schwartz Google told us, “We constantly experiment with new search formats and experiences to deliver […]
The upcoming mobile app Monday: Be prepared
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
SearchCap: Bing & Reddit, Google travel pricing & meta descriptions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus on when writing meta descriptions […]
SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017
Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.
SearchCap: Google customer match, local SEO & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords advertisers can use phone numbers & addresses for Google Customer Match targetingDec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that don’t have large customer […]
Google Lens an impressive start for ‘visual search’
While it makes lots of mistakes, it also gets lots of things right.
The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy.
SearchCap: Apple search ads, Google’s newest search features & latest carousel test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest […]
Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
No keywords, no bidding with new simplified search product.
Google facing $1 billion in potential liability with UK class action
The case stems from bypassing the cookie-blocking settings on the iPhone's Safari browser in 2012.
SearchCap: Google audiobooks, local spam & SEO metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of violating Google My Business guidelines […]
SearchCap: Google donate in search, Google Doodle & SEO SWOT
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO SWOT Analysis: Focus your efforts in areas that deliver resultsNov 29, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify […]
SearchCap: Google My Business, PBN links & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Private blog networks: A great way to get your site penalizedNov 17, 2017 by Kevin Rowe Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and […]
Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses […]
SearchCap: Ask Google, SEO cookbook & SMX recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO ‘do more with less’ cookbookNov 1, 2017 by Bobby Lyons How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his […]
Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
The ever-growing local search universe
Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.
SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search […]
A bigger Bing for your buck
Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right. Consider that […]
SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Salesforce’s Einstein boosts search in its Commerce CloudOct 19, 2017 by Barry Levine The new features make it easier for online retailers to tailor site search to their visitors. S. Chandrasekhar […]
SearchCap: Bing ads account linking, scary SEO & duplicate content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve […]
Ignoring these 6 SEO strategies could come back to haunt you
Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […]
SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords rolls out new interface to all advertisersOct 11, 2017 by Susan Wenograd The new experience touts speed, upgraded visuals, more management tools. AMP up your call conversions: 5 things you […]
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google's revenue costs.