Ecommerce
Search Engine Land is your source for commerce news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Father’s Day 2017 Google doodle brings back the cactus family from Mother’s Day
Google's Father's Day doodle shares the same cactus-themed artwork that was used for its Mother's Day doodle in May.
Susan La Flesche Picotte Google doodle pays homage to first American Indian to earn her medical degree
Google is giving the public health advocate known as "Dr. Sue" prominent placement on their home page on what would have been her 152nd birthday.
ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans
To celebrate this week's ICC Championship tournament, Google designed a digital game of crickets playing... cricket.
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s […]
Google logo goes green to promote the company’s first official environmental report
Today's animated Google logo leads to 72-page report outlining Google's commitment to environmental sustainability.
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]
Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work
Born on this date in 1906, Baker was one of the most photographed women of her time.
Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag
In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery.
Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize
Born in Iraq, Hadid studied art and architecture at the Architectural Association in London.
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]
Richard Oakes Google doodle honors activist who championed rights of the American Indian
Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.
What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool
Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC.
Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms
Google's animated image of a cactus caring for her cactus-offspring leads to a search for "Mother's Day 2017."
Teachers’ Day Google doodle celebrates educators across the US
Google says it's taking today, "... to appreciate those who dedicate their lives to encouraging our intellectual development."
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]
Earth Day Google doodle offers up conservation tips to help save the planet
Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.
Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking
Ocloo spent her life helping the women of Ghana -- and, eventually, the world -- start and run their own businesses.
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the right people for maximum ROI? Personalization can […]
Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach indicates […]
Mary Pickford Google doodle marks 125th birthday of the ‘Queen of Movies’
A celebrated actress, director and producer during the silent film era, Pickford remains one of the most powerful women ever to work in Hollywood.
Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers
Khan designed Chicago's 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world's tallest building.
Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere
Today's animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals.
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
Where is Komodo National Park? Google doodle marks the park’s 37th anniversary
Designed by Google doodlers from the art, engineering and production staff, the doodle doubles as an interactive quiz.
Google to shutter Trusted Stores program in favor of new reviews program
The new program will be integrated with Google Merchant Center.
Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA
Designed by doodler Nate Swinehart, the animated image is now posted on all Google home pages around the world.
7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
What is a pangolin? Google Valentine’s Day doodle series & pangolin game come to desktop
After launching its first Valentine's Day doodle two days ago on mobile, Google is now sharing the doodle and its accompanying game on desktop.
What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal
Day one of Google's Valentine's Day doodle series launched on mobile only and includes a game featuring the endangered pangolin species.
Data: Google monthly search volume dwarfs rivals because of mobile advantage
Google likely has 30+ billion queries per month across platforms.
Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist
Born in Oakland, California, Korematsu was imprisoned at the Central Utah War Relocation Center at Topaz, Utah in 1942.
Bessie Coleman Google doodle celebrates 125th birthday of first African-American female aviator
Coleman earned the nickname "Queen Bessie" during her career as an exhibition pilot.
Ed Roberts activist Google Doodle honors leader of the disability rights movement
As an early leader of disability rights, Roberts co-founded World Institute on Disability, the nonprofit organization focused on disability policy, research and consulting.
Martin Luther King Jr. Day Google doodle promotes King’s message of unity
Created by guest artist Keith Mallett, the doodle's artwork highlights King's belief that all life is interrelated.
New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year
Google follows its New Year's Eve doodle with an animated image of celebratory balloons.
Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles
Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them.
Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google
Here comes Santa Claus, here comes Santa Claus ... but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.
‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
Google's 2016 holiday doodle series included three separate animated images posted on December 23rd, 24th and 25th.
‘Tis the season! Google spreads cheer with its Holiday 2016 Day 1 doodle
Google has created two versions of the doodle - one for the Northern Hemisphere and one for the Southern Hemisphere.