SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Search in Pics: Fireworks at Google, professional volleyball & balloon desk prank
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Fireworks at the Google office onJuly 4th: Source: Instagram This Googler came back to his desk […]
SearchCap: Google My Business insights, SMX Advanced recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to drive conversions with on-brand SEO copywriting Jul 5, 2018 by Jessica Foster Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message […]
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.
SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
Google My Business Insights adds queries used to find your business
Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report.
SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 things Google Ads can now do automatically Jul 3, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ […]
How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.
Google’s July 4th doodle highlights most-searched-for recipes by state in the US
Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle.
Google clarifies the upcoming Speed Update only impacts the ‘slowest sites’
Google clarifies that if you have a fast site, making it faster 'won't change things' with your rankings specific to the upcoming Speed Update.
Google Data Studio now gains 16 months of Search Analytics data
Now you can get 16 months of Search Analytics data in the Data Studio, Search analytics API and the beta Search Console reports.
SearchCap: YouTube video ads, AI-driven call intelligence, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internal links: Link building’s secret sauce Jul 2, 2018 by Andrew Dennis Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external […]
Internal links: Link building’s secret sauce
Contributor Andrew Dennis explains why you shouldn't overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.
Gottfried Wilhelm Leibniz, German philosopher, gets a Google doodle
A special Google logo honors an instrumental personality, mathematician and thinker in the future of computers on his 372nd birthday.
SearchCap: SMX Advanced session recap, audience targeting, Google pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create the perfect ad with audience targeting Jun 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson […]
Conversion optimization: SMX advanced session recap
Contributor Keri Morgret recaps the 'Conversion Optimization: Turning Quick Wins Into Winning Streaks' session from SMX Advanced.
Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Googlers watching the World Cup at the office: Source: Instagram Rainbow stairs and pinwheels at Google […]
SearchCap: Google webspam report, Bing ads, bot herding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out Jun 28, 2018 by Ginny Marvin 10 Automated Extensions are available in Bing Ads. Optimize for local […]
Google web spam report: Less than 1% of sites visited from search results are spammy
Google doubled down on removing unnatural links, reduced link spam by almost half.
SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home and Chromecast device currently offline Jun 27, 2018 by Barry Schwartz Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to […]
SMX Advanced Recap: Bing’s Fabrice Canel keynote
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018.
Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
Campaign ad creation, audience targeting, ad delivery across Google channels -- and soon landing page creation -- are automated based on the advertiser's goal.
Google Insights report in Google My Business gets subjective attributes
Learn what your customers think of your business with the new "what your business is known for" report in Google My Business insights.
Report: Just 3% of CMOs are currently optimizing for voice search
As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.
SearchCap: Google’s indexing API, SMX East agenda, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting it done: how to overcome common link building blockers Jun 26, 2018 by Paddy Moogan Link building is tough to begin with and made harder when company policies slow down […]
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.
Google Maps begins rolling out new explore features announced last month
The new Google Maps features are rolling out worldwide now, so go get them.
Google launches Islamic prayer times for some queries
After killing off prayer time results in Google several years ago, Google brings the feature back for some regions.
You’ll love what the SMX East agenda has to offer
I don’t have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the “new AdWords experience.” Modern-day marketers must […]
Google launches Indexing API for job posting URLs
Check out the new Google Indexing API. Will the uses for this API eventually be expanded or will it always be reserved for job search only?
SearchCap: Bing Ads app updated, Google Search Console releases URL tool & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Parsing pages: Is it better to update or remove thin content? Jun 25, 2018 by Kristopher Jones There are three basic strategies for dealing with thin content: update, redirect or noindex. […]
Google Search Console releases URL inspection tool
Check out the new tool that shows you details about how Google crawled, indexed and processed a specific URL on your website.
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees […]
SearchCap: Google search verification, Google legal woes & voice assistants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google invites more entities to take control of their Knowledge Panels and ‘get verified’Jun 22, 2018 by Greg Sterling Suggest a featured image and control other factual information in the panel. […]
Antitrust, data and consumer privacy will take center stage at new FTC hearings
Will they lead to a new Google investigation, more Facebook scrutiny?
Craving some SEO & SEM insights? Come to SMX East
Attending Search Engine Land’s SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain tons of actionable SEO and SEM insights that can help take your company and career to a new level of success. Acting on just one of the insights shared at SMX is likely to […]
Voice search & virtual assistants — SMX Advanced Session Recap
With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents.
Practice useful marketing for local business content success
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.
Search in Pics: Google family house, meeting capsules & old IBM storage
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google #thisisfamily booth: Source: Instagram Google sweets: Source: Instagram Google meeting capsule: Source: Instagram Big Google […]