This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
More from Search Engine Land: Page 11
Biden approved to decide fate of TikTok as US ban nears
The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns.
New Analytics user access management changes in Google Ads
The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
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2023 digital marketing salary guide & hiring trends report
The way companies evaluate and set salaries is evolving. Get the digital marketing salary benchmarks business leaders and job seekers need as they plan for success.
SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask
Want to advance your SEO game and get ahead of the competition? Here are three sustainable opportunities worth investing in this year.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
Why do customer relationships matter now more than ever?
In this webinar, learn three ways to strengthen customer relationships and drive revenue.
GA4 ‘auto-migration’: Here’s why you should opt out
Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
Level up your video game ad strategy: A guide to measuring success
Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
How to set up Google Analytics 4 using Google Tag Manager
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
2 new Google ad network policy updates
Violations of these policies will be met with a warning 7 days before account suspension.
ChatGPT for link building: A primer
This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
Optimizing local landing pages for search: 8 best practices
Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips.
How to transition away from Google Ads similar audience segments
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
Build a winning marketing attribution framework
In this webinar, learn tried and true best practices from attribution pros.
Google local map pack goes missing in search results (now fixed)
The local pack that Google generally shows for queries with local intent has gone missing.
Last call for Google Ads API v11
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
Bing Webmaster Tools to gain Bing Chat and index coverage reporting
Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
3 ways Google ensures safe online shopping
Looking for badges is one way shoppers can verify the validity of your store or listing.
5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
Microsoft Bing Chat launches quality improvements
These updates include a higher response rate and less hallucinations.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
Google launched 2 new asset creation and customer acquisition tools
The new tools were announced today during Google's Search Ads Week
A guide to keyword cannibalization in SEO and how to fix it
Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to consider for better SEO results.
Why content strategy matters most
A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
Bing AI Chat testing setting the tone of the responses
Microsoft is slowly rolling out upgrades to Bing AI chat including setting the tone to creative, balanced or precise.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
The GA4 migration deadline is right around the corner
The deadline to opt-out of the Google Analytics 4 auto migration is February 28.
An SEO’s guide to ChatGPT prompts
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Webinars: A complete guide with examples
Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
Lookback: Google Panda algorithm update launched 12 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
3 ways to strengthen customer relationships and drive revenue
In this webinar, learn practical takeaways to put to practice.
Leveraging TikTok’s ad content to get valuable insights on top-performing products
Browse the tool for inspiration or to compare against your own campaigns.