July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit.
Search Engine Land is your source for Pinterest news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Alternative media plan considerations for businesses participating in #StopHateForProfit.
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
SEO tools and a process to determine what was hit and how to fix it.
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Seen as a Pinterest competitor, it's something potentially broader and even older.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
The new Pinterest app on Shopify is now available in the U.S. and Canada.
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year.
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
How retailers can make their seasonal social ad dollars go further.
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Voice and visual search will ultimately become significant drivers of query volume beside text input.
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
It supports campaign management for sponsored products, sponsored brands and product display ads.
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
The visual search feature will recommend fashion and home decor products based on the context of an image.
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
New filters facilitate adding or removing from the schema graph.
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Google's updated image search interface isn't the only tool keeping the spotlight on visual content and product discovery.
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
Google has tested similar units in the past on YouTube and in Q4 2018.
The speculation is that Superpod founders and assets will be used to improve Google Assistant.