Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
Search Engine Land is your source for Shopify news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Plus, how to improve your brand’s Instagram presence
The announcements position Google as the middle ground between shoppers and retailers.
Plus, pitch to speak at SMX
Plus, Google's Search Central Live conference is right after SMX Report
Plus, EU search choice screen pleases almost no one
Plus, Google News and Discover penalties
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
More digital retail conversions are happening on mobile in 2020.
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
The booking can occur through GMB but the class or consultation won't happen on the business profile.
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry.
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
Google is surfacing product attributes such as "Material" in Shopping ads.
This is the second big shake up for Google's commerce efforts this year.
Lower load times can increase your organic visibility and help you sell more.
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.
The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing.
Walmart brought in more online revenue than eBay in May for the fist time.
How to address the technical limitations in Shopify to improve your store’s search visibility.
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.
Continue to foster brand connections now, say marketers on Live with Search Engine Land.
Store closures crashed traditional retail spending, but online sales are still on fire.
The new Pinterest app on Shopify is now available in the U.S. and Canada.
The companies are part of a shift toward deeper integration between online and offline operations.
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.
LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify.