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How to sign up for the new Google Search Generative Experience
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
15 ways to get smarter with your content and SEO
Here’s a practical and timeless formula for SEO and content marketing success with a new take on the SMART framework that incorporates AI.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
News content could vanish from Meta in Canada
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
6 strategies to maximize your marketing budget
Learn why SEO is the best marketing strategy during a recession and how to identify new opportunities through your search data.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
Google Search to become more “visual, snackable, personal, and human”
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.
Top 10 SEO benefits of building a brand that people trust
To grow your business, brand building and SEO must go hand in hand. Here's what you'll stand to gain when you double down on both.
How to turn polls and surveys into great content
Here's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.
Google no longer requires video descriptions as part of structured data
Empty descriptions will no longer show up as errors in the Search Console reports.
AI in search: Insights from Bing’s Fabrice Canel
Microsoft veteran Fabrice Canel offers insights into the state of AI in search and the integration of chat experiences in the new Bing.
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
Why most brands fail at link building: Top 5 mistakes
Here’s why most brands fail at link building and how the successful ones build high-quality links month after month.
Google no longer recommends canonical tags for syndicated content
Instead, Google says block your syndicated content from being indexed.
10 ways to build quality backlinks for any website
Learn how you can scale your link building efforts and achieve SEO success in any industry or niche.
4 performance PR secrets to boost your search visibility
These PR trade tips can help your brand land big placements and reap valuable search discovery and revenue benefits.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.
Google: Page experience is not a ranking system, but it is a ranking signal
Google's core ranking systems look to reward content that provides a good page experience.
How to create a resource page
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
This update was more widespread than previous updates because it targets more than just product reviews.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
A quick guide to managing your online reputation
Learn best practices for managing your online reputation so you can set your brand up for success both online and in the real world.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
The SEO hierarchy of needs for local businesses on a budget
Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here's how.
Google updates site names in search results after numerous complaints
The fix is rolling out and while it does fix a number of inappropriate site names, it does not resolve all the reported issues.
Google now supports 25 more countries with new return policy structured data
Plus, some are now noting more return and shipping details in the Google search results.
How to outsource link building: Benefits and tips to follow
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
Google April 2023 reviews update is finished rolling out
As a reminder, this reviews update started on April 12 and goes well beyond just product reviews.
Create high-quality content that meets Google E-E-A-T standards
Get practical guidance and tips to get started with content marketing quickly and effectively.
16 of the best AI and ChatGPT content detectors compared
We tested the top detection tools for AI-generated content. Here's what they are good and bad at, plus what to expect when using them.
LinkedIn content analytics: What it is and how to use it
Want to create LinkedIn posts that resonate with your audience? Here's how to use LinkedIn analytics to boost your content performance.
Bing search results gain site name and favicons
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google.
Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites.
Yelp unveils 3 new features to transform user experience and boost engagement
The new features simplify finding businesses tailored to users' needs and promote valuable content contributions.