Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
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Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products.
You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want.
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
A new unmentioning feature lets you and your brands leave Twitter threads.
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
The social media platform is also looking into other full-screen ad formats.
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
The free platform is now open to U.S. small businesses.
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results.
Opportunities and challenges abound in the new WFH economy.
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Gone are the days when the internet was simply a tool to learn more about candidates and issues.
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone […]