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Google no longer requires video descriptions as part of structured data
Empty descriptions will no longer show up as errors in the Search Console reports.
AI in search: Insights from Bing’s Fabrice Canel
Microsoft veteran Fabrice Canel offers insights into the state of AI in search and the integration of chat experiences in the new Bing.
How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC.
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
TikTok’s new ad product gives publishers 50% stake
The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
Google no longer recommends canonical tags for syndicated content
Instead, Google says block your syndicated content from being indexed.
3 new Facebook Reels features
New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
4 B2B paid media strategies to stay ahead of the curve
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements.
Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
Google: Page experience is not a ranking system, but it is a ranking signal
Google's core ranking systems look to reward content that provides a good page experience.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Google UA historical data will be available until July 1, 2024
Turndown is also the same date for standard and 360 properties.
New update to Google’s Dangerous products or services policy
Violations will be issued, at least 7 days, prior to any suspension of your account.
Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
This update was more widespread than previous updates because it targets more than just product reviews.
5 new changes to the Google Ads API
The revised client libraries and code examples will be made available by Google next week.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
Google Ads is testing a gold verification badge
Though Google has not yet released a statement, the new badges are likely in testing phase.
How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
Microsoft Search and Advertising revenue up 3.4% in Q1
LinkedIn revenue increased 7.6% driven by recruiting revenue
Google search revenue rises 2%, slight dip in total ad revenue
YouTube revenue also fell almost 3% YoY.
Google April 2023 reviews update is finished rolling out
As a reminder, this reviews update started on April 12 and goes well beyond just product reviews.
Google Ads errors and issues reported
Google is investigating the latest issues and will report back with an update "shortly."
A catastrophic Meta bug caused overspending, higher-than-average CPA’s
A major outage took advertisers by surprise on Sunday with ad spends and CPA's reaching 4x or more.
LinkedIn content analytics: What it is and how to use it
Want to create LinkedIn posts that resonate with your audience? Here's how to use LinkedIn analytics to boost your content performance.
Bing search results gain site name and favicons
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google.
Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites.
Yelp unveils 3 new features to transform user experience and boost engagement
The new features simplify finding businesses tailored to users' needs and promote valuable content contributions.
Google announces new validations for ad account names
Account names with URL's will no longer be permitted.
Lookback: Google launched the Penguin algorithm update 11 years ago
Here's what SEOs need to know about Google's Penguin algorithm update, plus Search Engine Land's coverage of Penguin from 2012 to 2021.
Bing Chat gets better at news questions and minimizes no-response answers
Plus, Bing said they reduced unnecessary duplicate searches and end conversations.
Google removes several search ranking algorithm updates from its ranking systems page
Page experience is important for your users and usability, but it never seemed all that important for rankings.
You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.