Pauline Jakober is Founder and CEO of Group Twenty Seven, a boutique online advertising agency that provides Google Ads and LinkedIn Ads management, consulting and audits to B2B clients.
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page — and if you’re not there, your competition surely […]
Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you know just how […]
No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.
Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices -- even when the search engine declines to take action.