Advance your career
Search Engine Land is your source for learning how to advance your search marketing career. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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4 dos and don’ts of a digital marketing apprenticeship
Structuring a digital marketing apprenticeship? Here's how to ensure you and your apprentice get the most out of working together.
SEM career playbook: Overview of a growing industry
These are the core titles, roles, tasks and responsibilities for search marketing positions, as you move from junior to senior roles.
Future of in-person events: Marketers likely to return in 2023
Most marketers are optimistic they will be back attending in-person events, according to MarTech's Event Participation Index.
How to build an enterprise SEO team
Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart.
It’s time to de-frenzy PPC
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.
9 tips for selecting an SEO agency
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners.
7 tips for transitioning from in-house marketing to agency life
New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
10 tips to help you become an in-house SEO
You don't have to be a hardcore programmer or have umpteen advanced degrees to do SEO. Follow these tips to help you land your ideal role.
5 questions to evaluate any SEO training course
Knowing how to evaluate an SEO training course can help you invest wisely in the future of your career or business.
Perfectionism in SEO: A route to self-destruction
Is perfectionism holding you back as an SEO professional? Here are some ways you can overcome unhealthy perfectionistic tendencies.
Do you plan to attend in-person events in the next year?
With COVID seemingly never more transmissible, are you more hesitant about attending live events? Please take our quick survey.
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Your guide to the first 90 days as an enterprise SEO director
By framing yourself as a strategic player in your first 90 days as an SEO Director you can build goodwill, trust, and respect for SEO.
30+ agencies form new group to support reproductive rights
The agencies will cover the expenses for employees who need to travel to a state where abortions are legal and safe.
21 ways to keep your marketing team productive
Looking for ways to improve your marketing team’s productivity? Here are some hacks and ways to build a culture that rewards productivity.
How to train entry-level SEO hires so they can contribute right away
If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make.
SEO reporting to impress: How to successfully report your SEO process, efforts and result
SEO reporting is critical for SEO success, and you should prioritize it accordingly.
Conductor CEO opens up about mental health
It's Mental Health Awareness month. And Seth Besmertnik shares an important message: we all need help.
Google offers limited free training to U.S. companies
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.
How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.
How to interview and hire for entry-level digital marketing positions
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions.
How to handle unprofessional SEO treatment: tips and guidelines
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.
The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.
Marketing leadership: 4 lessons learned from military service
Here are four valuable lessons learned from the military that you can use to help lead your team to success.
8 SEO costs that impact your ROI
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO.
Help for Ukraine SEO & PPC specialists seeking work
An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians.
4 ways to own your own career path in digital marketing
If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.
5 ways marketers can support entry-level SEO talent
With a huge demand for SEO specialists, marketers shouldn't neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.
9 ways to level up your search marketing career
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
Announcing the Search Engine Land Awards 2021 Winners
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the bottle
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape
From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making.
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be in-demand.
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
Here’s how a learning mindset can propel your marketing career
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management and Amazon Advertising practice areas.
Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.
Women’s World Cup Google Logo Marks Today’s FIFA Match-Up Between U.S. & Australia
This first game for the U.S. women's team is scheduled to start at 6:30 p.m. tonight in Winnipeg.