SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
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Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
In this webinar, discover exactly what you need to get in front of your audience and deliver on your 2022 marketing goals.
Google has confirmed this update is now complete - days before the Christmas holiday.
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
This overlapped other ranking updates and a Google map and local pack update design change.
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
The update will take about three weeks to fully rollout, Google said.
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.
From site speed to link spam, here is how to recover lost traffic in 2022.
Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
SEOs have a few opinions on the timing of this update.
We have a new core update rolling out later today.
This rollout took about 8 days to complete - so check your rankings to see if you were impacted.
The rollout for this Google search algorithm update will take about a week.
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.
Plus, do you know the latest podcast lingo?
Plus more on Google search-related changes that you may have missed.
The Google News app changes have about a week more to go.
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
This is the first time Google illustrated what different types of traffic drops look like.
Search Console changed how you debug some AMP URLs.
And, how search professionals can help fight against misinformation in their communities.
After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th.
Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.
While the June core update took a while to start rolling out, the July core update hit hard and fast.
Also, Google talks about search rankings and spam prevention.
Plus, Pinterest bans all weight loss ads
Plus, more unskippable YouTube ads
This update is the second part of the June 2021 core update.
And, the search community mourns the loss of Russ Jones.
This update impacts both web and image results and is a global update.
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
If you notice ranking changes today, it might be related to Google's spam fighting efforts.
Also, non-AMP content now in top stories carousel.
Plus, Google Search Console Insights report is now open to all
Top stories will stop using AMP as an eligibility factor starting Thursday.