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Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
Bing Webmaster Tools adds social sign-in feature
You can now log into your Bing Webmaster Tools account using your Google or Facebook login.
SearchCap: Voice search, Google Search Console change & GoDaddy integration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
Bing explains how AI-powered intelligent answers can show users two points of view for the same query
Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
How to create content to support local SEO and rock the rankings
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.
Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up.
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined.
SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google […]
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
Advertisers can quickly see performance by audience and benchmark against non-targeted users.
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software's Q4 2017 reporting.
SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and […]
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing.
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Bing announces AI-powered new ‘intelligent search’ features
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related comments.
SearchCap: Top Google searches, more data in Search Console & Google Assistant expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the […]
Microsoft’s new Outings app aims to help travelers find their next destinations
Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.
Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Our weekly roundup of news, announcements and events happening throughout the search marketing industry.
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
Top 10 local search insights of 2017
From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.
Introducing the Search Engine Land Community Corner
New feature to highlight the search marketing community launches today with this week's group of SEOs honored by their colleagues at Search Engine Roundtable.
SearchCap: Google audiobooks, local spam & SEO metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of violating Google My Business guidelines […]
How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.
SearchCap: Google product reviews, voice search & SEO changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO in 2018: What’s hot, what’s not?Nov 14, 2017 by Digital Marketing Depot Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well […]
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.