Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads.
Barry Schwartz | Mar 4, 2020 at 9:30 am ETIf you repeat the same question and answer in multiple FAQ pages on your site, you are in violation of Google's guidelines.
Barry Schwartz | Mar 2, 2020 at 9:21 am ETThe international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry.
Barry Schwartz | Mar 2, 2020 at 8:58 am ETYou can now test your pages in real time to see how Google can display your how-to pages on smart displays.
Barry Schwartz | Feb 27, 2020 at 10:35 am ETGoogle is sending notices to sites that have mobile-first indexing issues.
Barry Schwartz | Feb 26, 2020 at 4:14 pm ETThis was announced in 2019 at Google I/O and Google showed examples of this in search but now it seems third-parties can go 3D.
Barry Schwartz | Feb 26, 2020 at 2:28 pm ETGoogle will instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.
Barry Schwartz | Feb 25, 2020 at 1:30 pm ETThis man has helped countless people in the SEO industry - he is a true friend.
Barry Schwartz | Feb 24, 2020 at 9:56 am ETWas there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site?
Barry Schwartz | Feb 24, 2020 at 9:44 am ETGoogle is beta testing a new way for sites to display licensing information about content that appears in Google Images.
Barry Schwartz | Feb 20, 2020 at 2:52 pm ETIn the coming weeks, a new Bing Webmaster Tools will make for a faster, cleaner, responsive and actionable toolset for SEOs and webmasters.
Barry Schwartz | Feb 19, 2020 at 5:00 pm ETFrom running a small business to digging deep into SEO to help clients win.
Barry Schwartz | Feb 19, 2020 at 9:39 am ETGoogle has some new features in Search Console to help you move your site.
Barry Schwartz | Feb 18, 2020 at 12:01 pm ETThis former US Marine built a professional career in SEO and SEM while giving back to the community.
Barry Schwartz | Feb 17, 2020 at 9:26 am ETThere was an update, in fact, multiple updates, but that is normal Google said.
Barry Schwartz | Feb 13, 2020 at 11:02 am ETIn TechTarget's recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter.
Barry Schwartz | Feb 13, 2020 at 10:19 am ETRemember when Google cracked down on guest blogging? Ann Smarty does, she ran MyBlogGuest that got hit hard by that penalty.
Barry Schwartz | Feb 12, 2020 at 8:41 am ETThe SEO industry is very busy watching the Google search results fluctuate and change rapidly since this weekend.
Barry Schwartz | Feb 11, 2020 at 10:08 am ETIf you have implemented reviews on your pages, you won't want to miss out on these new tools and reports from Google.
Barry Schwartz | Feb 10, 2020 at 12:53 pm ETWe spoke about how everything got started, how it was working with Danny Sullivan over the years and how he manages everything under this company.
Barry Schwartz | Feb 10, 2020 at 10:30 am ETWe talked about the history of SEO, link building, content marketing, featured snippets and other Google updates.
Barry Schwartz | Feb 5, 2020 at 9:08 am ETWe also talked about content creation and working with web site misalignments for the benefit of SEO.
Barry Schwartz | Feb 3, 2020 at 3:41 pm ETCheck to see if your properties are still verified in Google Search Console.
Barry Schwartz | Feb 3, 2020 at 12:57 pm ETHope you have fun watching two bloggers joke around with each other.
Barry Schwartz | Jan 29, 2020 at 9:47 am ETThe new tool temporarily block URLs from showing in Google, it shows outdated content and content filtered by SafeSearch.
Barry Schwartz | Jan 28, 2020 at 8:57 am ETYou can apply to work at Google as an SEO -- no joke.
Barry Schwartz | Jan 27, 2020 at 10:28 am ETJust because Thom is an SEO at a news agency, don't blame him for any bias you see in Google News.
Barry Schwartz | Jan 27, 2020 at 10:24 am ETExpect more changes to how your search snippets in Google search are rendered on desktop.
Barry Schwartz | Jan 24, 2020 at 1:11 pm ETIf you want to capitalize on this speciality search engine, make sure to add datasets schema where applicable.
Barry Schwartz | Jan 23, 2020 at 5:29 pm ETWe asked several data providers for some more insights into the latest Google update.
Barry Schwartz | Jan 20, 2020 at 9:00 am ETNo need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site.
Barry Schwartz | Jan 16, 2020 at 12:58 pm ETCheck your analytics and rankings to see how this latest core update impacted you or your clients.
Barry Schwartz | Jan 16, 2020 at 9:31 am ETYou don't want your resellers or competitors outranking you for your own brand name and product names.
Barry Schwartz | Jan 15, 2020 at 11:22 am ETAfter several months of being live in the Google mobile results, Google has launched the new design on desktop.
Barry Schwartz | Jan 13, 2020 at 1:03 pm ETGoogle has pre-announced yet another core update, keep an eye on your rankings -- it will begin rolling out soon.
Barry Schwartz | Jan 13, 2020 at 11:02 am ETGoogle's rich result test tool can now show external elements included by a page.
Barry Schwartz | Jan 13, 2020 at 9:30 am ETHe also likes to give back to the SEO community by mentoring less experienced SEOs.
Barry Schwartz | Jan 13, 2020 at 9:09 am ETJohn Mueller said that the Google team goes through reconsideration requests in batches, so sometimes it can feel like there is a backlog.
Barry Schwartz | Jan 8, 2020 at 9:33 am ETBrian Dean does SEO training and has grown a nice following over the years. I sat down with Brian to discuss his history and much more.
Barry Schwartz | Jan 8, 2020 at 9:04 am ETIs Google all in on intent research versus keyword research for SEOs? Maybe not...
Barry Schwartz | Jan 8, 2020 at 8:59 am ET