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5 steps to dominate ad copy in a Smart Bidding world
In this webinar, learn how to maximize ad copy relevance and performance alongside your automated processes.
Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April
Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
4 ways to own your own career path in digital marketing
If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.
LinkedIn’s Service Pages for freelancers adds features to showcase credibility
Service Page owners can now show the organization they work for and include media from their portfolio.
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Google vs. Edible Arrangements: Court rejects ‘theft’ claim
Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite.
TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
Facebook is still underreporting iOS web conversions, but not as much as before
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
Google denies mass search ad disapprovals or bugs with ad policy enforcement
There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary.
Google AdSense launches related search for content pages
The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors.
Microsoft Advertising nearly doubles available markets with 29 more countries
This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
3 changes coming to Google Ads automated extensions
The way Google Ads automated extensions work is changing. Here’s what you need to know.
Google ad label experiment makes it easier to distinguish paid results
The design is a throwback to 2017’s green, boxed ad labels.
Google Ads API v10 is now available
Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.
Google tests bulleted lists in ads
Screenshots of the test show up to three bullet points beneath the headline.
Microsoft Advertising launches Cruise Ads
Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.
Google launches revamped Search Ads 360
The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.
4 ways to boost your paid search performance
You are swimming in data. Here's how to unlock insights for better ad copy relevancy, targeting, and timing.
Are you showing Gmail ads to customers who have unsubscribed?
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
Enhanced conversions: Google tests global site tags with automatic collection
This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.
4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Performance Max campaigns get support in Data Studio
Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
Google Q4 search ad revenue: $43.3 billion
Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.
Google finally launches revamped Partners program
After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.
How marketers can adjust to redefined keyword matching
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.
Google Ads creates unified advertiser verification program
Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.
Recommendations roll out to Discovery campaigns
Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.
Google allows ads for sports betting in Louisiana
Advertisers must be state-licensed and certified by Google to run gambling ads.
How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
Gmail campaigns to stop running on June 28
The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”
Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.