SEO
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google to test AR prototype glasses, lenses for visual search and more
Is this the second generation of Google Glass, how will this change the future of search and marketing?
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
Ahrefs mentions vanishing from Semrush-owned Backlinko
Brian Dean used to recommend Ahrefs and link to them. Now? Not so much. What's changed? Semrush bought Dean's site.
1-star review attacks plague restaurants on Google
Google is aware of the issue and has advised business owners to flag the reviews or contact Google support to get them removed:
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Google confirmed indexing issue affecting a large number of sites
If you are not seeing traffic from Google for new content you published, you are not alone.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
How to do a schema markup audit
This guide will walk you through the steps of a structured data markup audit and give you tips on how to do it right.
Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Webinar: Four elements of a powerful, data-driven martech stack
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on.
Webinar: Reimagine your customer experience strategy
Learn how one brand boosted its ROAS by 69%.
Google Search Console’s new video indexing report now rolling out
This report can give you deeper insight into indexing issues and saturation within Google Search.
Google people also ask feature showing up half as often in Google Search
This is a feature many SEOs and SEMs use for keyword research, and searchers use it for query expansion.
Google removes language in help doc calling hidden Search Console query data ‘very rare’
This change was made after a study showed on average about 50% of queries were removed from the reports.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
Google local justifications: Everything you need to know
Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies.
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.
Webinar: Accessibility, compliance and user experience improve SEO
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Google Merchant Center auto-tagging now supported on all shopping experiences
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
Adaptability: The new competitive advantage in SEO
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.
Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022
The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills.
10 things to consider when hiring a ghostwriter
You can't hand off the entire content development process to a ghostwriting team, but it can scale your content and be somewhat affordable.
5 ways content helps create a better user experience
If you give users a good content experience, they will stay longer – and come back when they’re ready to buy.
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
How to empower your SEO and digital marketing strategy with data
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities
SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.
Webinar: Grow revenue streams through web accessibility and compliance
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Yoast SEO Premium now offers IndexNow
Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites.