SEO
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30+ agencies form new group to support reproductive rights
The agencies will cover the expenses for employees who need to travel to a state where abortions are legal and safe.
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
21 ways to keep your marketing team productive
Looking for ways to improve your marketing team’s productivity? Here are some hacks and ways to build a culture that rewards productivity.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
Virtual environment optimization (VEO) is coming. Ready for it?
Should you consider virtual optimization (VEO)? And what might optimizing a virtual environment look like? Find out here.
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
Revamped Google News design goes live with top stories, local news and personalized articles
Google also has re-launched Google News in Spain.
Google cuts back on SEO office hours format, frequency
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
Spotify commits to brand safety for podcasts
This is Spotify's latest attempt at keeping the platform a safe environment for creators, listeners and advertisers.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
How to train entry-level SEO hires so they can contribute right away
If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make.
Google testing new featured snippet layouts
If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search.
Using digital PR to earn links and rank for your target keywords
Here are the steps you'll need to take to create a winning digital outreach campaign and build links.
Google Search Console compare feature in performance reports
This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling.
DuckDuckGo drops below 100 million searches per day
After having over 100 million searches per day since January 2021, the privacy focused search engine has been under that figure for the past few months.
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
17 content optimization mistakes affecting ROI
Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section.
5 tips to develop authoritative content for Google and searchers
Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users.
Should your business ever take a break from doing SEO?
SEO is not once and done. If you’re thinking about putting your SEO campaign on hold for a while — don’t. Here’s why.
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.
Google to sunset old Search Console message panel
Google will officially remove the legacy message panel on August 1, 2022.
Top 7 SEO tips for WordPress sites
Making small changes to your WordPress site can significantly increase your SEO.
6 Amazon marketing strategies to implement in 2022
New sellers continue to flood the channel while existing brands are ramping up their own efforts.
Twitter removes nofollow attribute from links in tweets
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.
How to attract your ideal customers with quality content
Running out of quality content ideas? Attract your ideal customers using these creative, SEO-focused tips.
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
WordPress pages or posts: Which should you use?
Learn the benefits and drawbacks of WordPress pages and posts and how to decide when you should use them.
Google May 2022 core update is finished rolling out
This update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
Webinar: Build a unified keyword strategy across Google, Amazon and YouTube
Search behavior differs from platform to platform. Develop a strategy for each.
How AI will change the future of search engine optimization
AI will completely change SEO as we know it. From optimization to link building, it will significantly impact every aspect of SEO.
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.