YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Building an SEO culture at an enterprise company isn’t easy. Here’s what you need to know about SEO office hours, lunch-and-learns, and more.
Avoid these common link-building mistakes to be successful in the long-term.
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
Reduce the time and errors involved in managing organic search campaigns.
There are currently about 18 suggested audiences available in GA4 properties.
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Commas will continue to work but Google is specifically recommending you use dots over commas.
Here's a look at how Performance Max campaigns have performed so far and what may lie ahead for advertisers as we close out the year.
Use this five-step framework to help de-risk SEO and content planning and ensure you're focusing on what most likely will produce results.
A bug with automatically applied suggested edits leads to some businesses seeing all their reviews vanish from Google.
Here's what search marketers need to know about joining Mastodon, along with tips for getting started and participating in discussions.
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
The app is trying to compete with Amazon with a new feature now available in the US.
Find out what a typical SEO career path may look like, along with common job levels, salary ranges and the best ways to advance your career.
Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.
A full-funnel YouTube strategy could help increase conversions by about 10%.
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
Google Ads Editor version 2.1 was released in July.
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
This was a reporting bug on October 23rd and did not impact the actual search results.
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
The new "Official" label was announced, and then less than 24 hours later, was removed.
Setting expectations early on about the duration, costs, metrics and ROI associated with SEO investments is crucial for success.
For most remote workers, staying productive can be challenging. These tips will help you get more done with less stress.
The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts.
Learn the core principles of good brand marketing and how it can positively demonstrate expertise, authoritativeness and trustworthiness.
The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.
With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.
The deal is part of an agreement to stream Major League Soccer games next year.
You’ll know you have access to the feature when you see the option to “Go Live Together” at the bottom of the YouTube app.