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Google merges its SafeSearch help information into a single new document
Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.
‘Untitled’ search results sending users to spam sites, Google ‘working on it’
There are multiple reports about 'Untitled' title tags appearing in Google's search results that redirect users to spam sites.
Messy SEO Part 6: Pillar pages and topic clusters
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
Building trust builds brands: SEO link-building strategies that work
Rise above the competition with creative, effective and sustainable link-building strategies.
WordPress 5.9 launches with full site editing
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Google Search Console logging issue may cause drop in image search performance data
The issue started on January 24 and is still ongoing, so please note this in your reports.
New Google mobile search feature: People Search Next
See what Google's new search feature looks like when you do 'near me' searches on mobile.
Google SERP analysis: PAA appears 10x more than featured snippets
Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.
How to produce actionable content throughout the marketing funnel
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
Webinar: The next big thing in ABM
Market, engage and sell to buying groups who want to hear from you.
CMOs, put these 4 trends at the top of your agenda for success this year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and opportunity.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.
New lawsuit targets Google over location data
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.
Why marketing automation is crucial to your success
Learn how it makes your campaigns more effective and drives sales
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other means.
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product schema.
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.
Google recipe markup now requires specific times, no more time ranges
Google has removed all references to using time ranges in the recipe schema markup help documents.
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
Google Search Console launches desktop page experience report
We now have a tool from Google to see how well our desktop URLs do with page experience.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be reprocessed.
DuckDuckGo passes 100 billion searches
DuckDuckGo, the privacy focused search engine, keeps growing steadily.
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit URLs.
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
How to earn customer trust with inclusive marketing
Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
Google Business Profiles sets waiting period for new owners and managers
Newly granted users now must wait 7 days before they can manage all the features of the profile.
Yoast SEO 17.9 adds keyphrase performance tracking
Yoast SEO partnered with SEO tool provider Wincher for these capabilities.
E-commerce sales jumped this holiday season as search marketers weathered Google updates
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season.
Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest
Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest.
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.