Google will update ad Destination requirements policy in October
Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don't meet the new requirements could face disapprovals.
Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don't meet the new requirements could face disapprovals.
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.
Advertisers will no longer be able to adjust their bids based on what Google sees as popular or high-traffic content.
Plus, there is no meta tag to tell Google which language you are using on the page.
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft's September product announcements.
Are your emails reaching your customers' inboxes? Here's how to boost your email deliverability – and sales.
Here's how to identify your top local competitors on search engines and determine what it will take to outrank them.
Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners.
Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.
Another Google outage is reported and advertisers are scrambling to figure out what's going on.
SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.
The issue has been affecting user accounts for almost 3 days, with no estimated date when it'll be fixed.
New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running.
Learn tactical and immediate takeaways on lowering your ad spend without sacrificing your results.
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Learn how Hearst maximizes the power of audience intelligence to drive growth.
Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates.
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
Here's how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work.
YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.
Google is testing the labels, which highlight whether the content of a page can be read in five minutes or less.
The deadline to migrate ETAs to RSAs has been pushed back again, giving advertisers more time to make the switch.
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
You don't have to be a hardcore programmer or have umpteen advanced degrees to do SEO. Follow these tips to help you land your ideal role.
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
With many campaign optimizations getting automated, what is the role of paid search campaign managers and marketers?
While there's value in adopting AI writing tools, they're not meant to replace human writers. Consider these pros and cons before using them.
Here's how page speed fits into page experience and SEO, plus tips for how to make your website faster.
Google provides new guidance around how to stay eligible to earn and maintain visibility in the education Q&A rich results.
Use data-driven insights to elevate customer experience and search results.
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
New research reveals some remarkable Google search trends that could boost your rankings and revenue this year.