SEO
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How to create a guide that is optimized, useful and comprehensive
Use these tips and examples to create useful guides that build trust with your audience and earn search traffic.
Lookback: Google launched the Penguin algorithm update 11 years ago
Here's what SEOs need to know about Google's Penguin algorithm update, plus Search Engine Land's coverage of Penguin from 2012 to 2021.
Bing Chat gets better at news questions and minimizes no-response answers
Plus, Bing said they reduced unnecessary duplicate searches and end conversations.
Google explains the use cases for its different crawler types
There is Googlebot, special-case crawlers and user-triggered fetchers.
Google removes several search ranking algorithm updates from its ranking systems page
Page experience is important for your users and usability, but it never seemed all that important for rankings.
You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.
Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
What is evergreen content and why it’s important for SEO
Here's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
Search the 15.7 million websites in Google’s C4 dataset
Now you can find out whether data from your website helped train large language models that help power Google Bard.
Google launches a new crawler named GoogleOther
This crawler is similar to Googlebot, but it will be used internally by Google teams to crawl the public web.
5 reasons your Google Business Profile might get suspended
Some “unwritten” rules can trigger your GBP's suspension and impact your local search visibility. Here are some violations to watch out for.
Google Bard adds more variety to drafts
Bard always showed multiple drafts but now those drafts are more distinct from each other, Google explained.
Webinar: Mastering social media SEO to increase discoverability and traffic
Learn best practices for reach via social media platform search.
Google says helpful content should have good page experience
Google does add that when it comes to page experience evaluation, it is not just page specific but can also be site-wide.
Google Search Console page experience report going away
The Core Web Vitals and HTTPS report is staying but the mobile-friendly test is going away.
Google Search Console adds new rich results report for “Subscribed content”
Reader Revenue Manager publishers can now measure traffic from Google Search queries and fix structured data.
How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
8 ways to maximize brand awareness through paid and organic search
Ranking highly on Google is the best way to build brand awareness, increase revenue, and provide genuine value to your customers.
Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
SEO vs. PPC: Differences, pros, cons & an integrated approach
Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
Google adds new return policy structured data support for merchant listing
These changes come with the new shipping and return information in the Google search results.
Microsoft wants to drive more traffic, revenue to publishers
Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
Google shows shipping and return information in the search results
Google Search Console added a report to monitor and fix the structured data required to enable this display.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
How to create how-to content in 7 steps
The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
Google planning new search engine while working on new search features under Project Magi
Project Magi will help searchers complete transactions while incorporating search ads on the page.
How to redesign your site without losing your Google rankings
Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
7 proven methods to explain the value of SEO
Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.
Google releases April 2023 reviews update
Google is no longer just looking at product reviews. Google's review system is now evaluating reviews about services, media and other topics.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
Google webspam report: SpamBrain caught 5x more spam
Because Google said it can detect spam faster, the company claimed that 99% of visits in Google Search were "spam-free."
The 2023 Search Engine Land Awards are open for entries!
Boost company morale, attract new business, and take home the highest honor in search.
How to build an E-E-A-T strategy for local SEO
Develop a holistic strategy that emphasizes the quality of your organization's digital presence with this local SEO guide to E-E-A-T.
A tale of two recoveries
A look at two very different paths taken to recover from a Google algorithm update.