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Twitter introduces mandatory verification for advertisers
As Twitter's traditional blue check mark system reaches its conclusion, the social media platform's newly introduced paid verification process is causing quite the chaos.
4 new Google Analytics 4 Home page features
Google has added a new welcome tutorial, made changes to the Suggested for you section and more.
Generative AI coming soon to Google Ads
The AI will generate ads by remixing creative content (images, videos, text) to target specific audiences and meet campaign objectives.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
Search the 15.7 million websites in Google’s C4 dataset
Now you can find out whether data from your website helped train large language models that help power Google Bard.
5 reasons your Google Business Profile might get suspended
Some “unwritten” rules can trigger your GBP's suspension and impact your local search visibility. Here are some violations to watch out for.
Microsoft has dropped Twitter from its ad platform
Sayonara, Twitter. Nobody wants to pay for your high-priced API.
Google Bard adds more variety to drafts
Bard always showed multiple drafts but now those drafts are more distinct from each other, Google explained.
Compare 11 top email marketing platforms
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Is it time to upgrade your email marketing platform?
Amazon layoffs hit its advertising unit
The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
Google says helpful content should have good page experience
Google does add that when it comes to page experience evaluation, it is not just page specific but can also be site-wide.
Google Search Console page experience report going away
The Core Web Vitals and HTTPS report is staying but the mobile-friendly test is going away.
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
How to set your Facebook and Instagram advertising budgets for maximum results
Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
9 more states join federal antitrust lawsuit against Google
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
Google’s interest-based ad experiments show ad spend, click-through rates down slightly
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
Google implements a new GA4 fractional, cross-channel web conversions feature
The new tracking enhancement could lead to more precise measurements and improved optimization.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
How to set up an offline conversion import from Salesforce into Google Ads
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
Google investigating Merchant Center ad disapprovals
It's unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
Canadian advertisers now have access to Google vehicle ads
The availability of vehicle ads will extend to additional countries at a future date.
Microsoft wants to drive more traffic, revenue to publishers
Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
Google shows shipping and return information in the search results
Google Search Console added a report to monitor and fix the structured data required to enable this display.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
Google planning new search engine while working on new search features under Project Magi
Project Magi will help searchers complete transactions while incorporating search ads on the page.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Google Marketing Live registration opens
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
Microsoft’s integration with Roku reveals increased engagement across CTV and search
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
A Google Ads script that uses GPT to write RSAs
This script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
Microsoft Ads introduces PLA Extensions
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
Google Ads API is removing ad group and keyword forecasts
Though set to depreciate in June, Google recommends updating your applications as soon as possible.
Google Ads tests new verification badge
Google is continuing to test badges for advertisers that have been verified by Google Ads. Here's what the latest badge looks like.
10 minute TikTok videos are gone
TikTok has not made any official announcements regarding the change, and it's unclear whether the modification is permanent.
How to build an E-E-A-T strategy for local SEO
Develop a holistic strategy that emphasizes the quality of your organization's digital presence with this local SEO guide to E-E-A-T.
How to think about brand exclusions for Performance Max
Thinking of excluding branded queries from your Performance Max campaigns? Here's when brand exclusions make sense and when they don't.
A tale of two recoveries
A look at two very different paths taken to recover from a Google algorithm update.