The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
Barry Schwartz | Feb 17, 2023 at 9:25 am ETSusan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Barry Schwartz | Feb 16, 2023 at 1:42 pm ET71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.
Barry Schwartz | Feb 16, 2023 at 7:41 am ETThis help document went from basics on crawlable links to a much more robust link best practices.
Barry Schwartz | Feb 15, 2023 at 4:48 pm ETWill traffic from search to publishers drop with the new long chat like answers.
Barry Schwartz | Feb 13, 2023 at 11:32 am ETGoogle posted that the time to interact metric is being removed from Lighthouse 10 and thus that scoring weight will be assigned to cumulative layout shift.
Barry Schwartz | Feb 10, 2023 at 12:53 pm ETThe excitement and interest are very real for the new Microsoft Bing search experience.
Barry Schwartz | Feb 10, 2023 at 10:22 am ETJanuary 18, 2023 there was a large Bing search ranking algorithm update - one that Microsoft's Yusuf Mehdi now confirmed.
Barry Schwartz | Feb 9, 2023 at 4:51 pm ETAlso consider evaluating the "who, how and why" of your content.
Barry Schwartz | Feb 8, 2023 at 11:57 am ETGoogle Lens is now used over 10 billion times per month.
Barry Schwartz | Feb 8, 2023 at 9:10 am ETBing also updated the answers section to incorporate the new AI version of Bing Search.
Barry Schwartz | Feb 8, 2023 at 7:52 am ETIn addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine.
Barry Schwartz | Feb 7, 2023 at 1:30 pm ETMastodon was onboarding users fast as Elon Musk took over Twitter, but now Mastodon's monthly active users are declining.
Barry Schwartz | Feb 7, 2023 at 11:13 am ETYour Google podcast manager stats will show a drop in clicks and impressions.
Barry Schwartz | Feb 7, 2023 at 8:12 am ETGoogle promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks.
Barry Schwartz | Feb 6, 2023 at 2:00 pm ETAfter a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
Barry Schwartz | Feb 3, 2023 at 12:27 pm ETWe know Microsoft Bing is working towards integrating ChatGPT into its search interface.
Barry Schwartz | Feb 3, 2023 at 7:59 am ETIn the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.
Barry Schwartz | Feb 2, 2023 at 8:08 pm ETAs reported earlier, we are now learning more about Microsoft's plans to incorporate ChatGPT into Bing Search.
Barry Schwartz | Feb 1, 2023 at 4:19 pm ETGoogle is working on restoring the reviews over the next few weeks.
Barry Schwartz | Feb 1, 2023 at 3:13 pm ETMicrosoft also released some interesting stats on lastmod dates in XML sitemap files.
Barry Schwartz | Feb 1, 2023 at 12:30 pm ETGoogle has upgraded the video indexing report to help your videos perform better in search.
Barry Schwartz | Feb 1, 2023 at 11:36 am ETYahoo has been dropping hints over the past couple weeks about its return to competing in the search space.
Barry Schwartz | Jan 30, 2023 at 6:00 am ETUS-based dealerships can now add all their inventory to their local business profile in Google.
Barry Schwartz | Jan 26, 2023 at 7:25 am ETThe title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.
Barry Schwartz | Jan 24, 2023 at 8:41 am ETToday, Yoast SEO is rolling out a large update that revamps the user interface.
Barry Schwartz | Jan 24, 2023 at 5:48 am ETRed Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.
Barry Schwartz | Jan 20, 2023 at 12:52 pm ETThe total number of errors should not change, this is just a reclassification of those errors.
Barry Schwartz | Jan 19, 2023 at 2:00 pm ETThis report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
Barry Schwartz | Jan 19, 2023 at 6:56 am ETThe update started on December 5th and completed 38 days later on January 12th.
Barry Schwartz | Jan 12, 2023 at 2:19 pm ETThat's a wrap, the second Google algorithm update this month is done rolling out.
Barry Schwartz | Jan 12, 2023 at 2:18 pm ETIn short, don't produce content that is written just for search ranking.
Barry Schwartz | Jan 12, 2023 at 9:57 am ETInitially launched about a decade ago, now Apple is adding numerous features for businesses, including messaging.
Barry Schwartz | Jan 11, 2023 at 11:09 am ETAlso, Google will no longer support custom call to actions.
Barry Schwartz | Jan 11, 2023 at 8:16 am ETGoogle said these updates may take one to two weeks longer to complete.
Barry Schwartz | Jan 6, 2023 at 4:22 pm ETGoogle says headlines should be concise, eliminates 110 character limit.
Barry Schwartz | Jan 4, 2023 at 7:59 am ETMicrosoft wouldn't comment, but this feature could launch in the next couple of months.
Barry Schwartz | Jan 4, 2023 at 7:08 am ETGoogle introduced a brand new ranking algorithm this year, the helpful content update but pushed the same number of official updates in 2022 as it did in 2021.
Barry Schwartz | Dec 27, 2022 at 9:02 am ETAfter a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
Barry Schwartz | Dec 21, 2022 at 1:19 pm ETThe data providers sent us data looking at the Google Search results over the last couple of weeks.
Barry Schwartz | Dec 20, 2022 at 4:00 pm ET