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Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Bing’s new shopping features emphasize comparison shopping
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn't.
SEOs, stop wasting time and focus on what really matters; Friday’s daily brief
Also, Google released its webspam report for 2020 and the new Google Ads API
Instant match rates are now available for Customer Match lists in Google Ads
Having match rate data upfront can help to contextualize performance expectations.
Google webspam report: 60% increase in spam detection
The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.
Google released Google Ads API version 7.0
This is an upgrade from version 6.1.0 which was released on April 10, 2021.
Why Google’s cookieless data policy isn’t the only concern in search marketing
Personalization is still possible with first-party data.
The SEO’s guide to Google Search Console
Measuring your website’s performance can help you gather insights on what’s important to your audience, how they’re finding your content and whether that content is actually surfacing in search results. Google Search Console is a collection of free tools and reports to help site owners and SEO professionals do just that. How Google Search Console […]
Google lets you report an indexing issue
US users can now communicate to Google if you have indexing issues that you cannot figure out.
Google announces additional travel advisory notices in search and updates to its trip planning tools
The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.
Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
Google officially dropped Q&A on Google in search results
The Google Question Hub is not affected by this and will remain active according to Google.
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
Google product reviews update is done rolling out
Google did say while it is fully rolled out, the caveat is there may be "some edge case lingering."
Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief
And, no, tCPA and tROAS aren’t going away.
Health insurance advertisers in the U.S. now required to pass Google Ads certification
Similar to Google's certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.
Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
Google product reviews algorithm update was big but not like a core update, say data providers
Here is a roundup of the impact of Google's most recent algorithm update that touched down on April 8, 2021.
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.
Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won't be fully live until the end of August.
Google Search Console adds Page Experience report and filters for Search Performance report
These new reports give us more information to prepare for the new timeline for the page experience update rollout.
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews
One-star ratings on Google are deemed not defamatory and why that’s a problem
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.
The Google product reviews update was a big one; Friday’s daily brief
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.
Complete Guide to Core Web Vitals
Core Web Vitals are set to be rolled into Google's page experience algorithm update. Are you, your SEO team, and your business ready?
Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing.
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief
Plus, the business imperative behind inclusion and diversity
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.
Is it time to switch to a new SEO tool?
The biggest factors that influence the decision to purchase a new SEO tool.
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief
Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.
Google Search Console performance report image impression change
Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions.
Google announces product reviews algorithm update
Google has released a new quality algorithm update that promotes outstanding product reviews.
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications
The concerning future of the resilient keyword
It's time to rethink the role of the PPC keyword based on changes in user search behavior.