Microsoft
Search Engine Land is your source for Microsoft & Bing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Bing Images Launches “Places To Buy” For Holiday Shopping Season
Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.
Bing Maps Adds Traffic Cameras To Map
You can now see live traffic cameras directly on Bing Maps.
After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
With Bing now at the center of Microsoft's consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.
Search Market Share In October 2015 Looks A Lot Like It Did In October 2008
October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent market share, while Bing and Yahoo are also mostly unchanged from September. Search market share was in nearly the same place in October 2008. Google controlled roughly 64 percent of search query volume, and the […]
Bing App Gets Refresh With Redesigned Homepage, Direct Answers & More
Users can now access bookmarks and search history saved within the app when working offline.
After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
A new survey of how the search engines treat ads from organic listings.
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
Image Extensions Get Another Go In Bing Ads, Now Out Of Beta
Image extensions are now available in all Bing Ads markets.
Bing Rewards Members Can Now Earn Credits On MSN.com
MSN's home page now has a new "Rewards" tab where users can redeem credits for gift cards, sweepstakes entries and more.
Bing Launches Their Mobile-Friendly Testing Tool
A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.
Bing Ads Editor For Mac Is On The Way, Really
Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features.
Long-Time SEO & Industry Speaker Aaron Shear Passes Away
The SEM industry mourns the loss of Aaron Shear, a well-respected long-time SEO.
What Does Yahoo’s New Google Partnership Mean For SEO’s Future?
Columnist Jayson DeMers explains the potential impact the Google-Yahoo search deal will have on SEO, SEM, and the future of search in general.
SearchCap: Google Language Split, Organic Conversions & Paid Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Is Testing Split-View Language InterfaceNov 4, 2015 by Barry Schwartz To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search […]
SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s App Interstitial Giant Ad Penalty Is Now Live Nov 3, 2015 by Barry Schwartz Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial […]
Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training
Content is aimed at helping customers both sell and manage Bing Ads more effectively.
SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Shopping Campaigns Get Several Pre-Holiday Updates Oct 30, 2015 by Ginny Marvin Mobile inventory, used and refurbished product ads support, and more are now available. SEO For Shops: The 12 […]
Bing Shopping Campaigns Get Several Pre-Holiday Updates
Mobile inventory, used and refurbished product ads support and more are now available.
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds. After all, media players, bloggers and other important distribution targets […]
Bing Brings On Halloween With a Spooky Map, Cortana Costume Suggestions & A Horror Movie Game
Ask Cortana "What should I wear for Halloween?" or "Guess the horror movie" to play Bing's Halloween-themed game.
No More Typing: How To Prepare For The Next Wave Of Voice Search
Columnist Chris Marentis discusses where voice search is headed, as well as the potential implications for search marketers.
Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage
Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year.” According to comScore, Bing’s US market share is 20.7 percent. Microsoft reported yesterday […]
Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study]
Merkle RKG's Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise.
[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House
In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up […]
Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]
Adobe's quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions.
Duane Forrester, Bing’s Webmaster Outreach, Announces He Is Leaving Microsoft
After being fired and then rehired from Bing within a year, Microsoft's Duane Forrester announces he is leaving the company.
Yahoo & Google Together Again In New Search Deal
Three-year deal to put Google's results and ads into some of Yahoo's search results needs US Department of Justice approval and still might get vetoed by India or EU action.
Dispatch From SMX East: Battle Of The Match Types
How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans.
Bing Ads Remarketing Now Available For Search And Shopping Campaigns
Retarget to past site visitors when users search on Bing or Yahoo.
As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?
For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess the potential opportunity.
Bing Just Made Finding Recipes Easier With Its New Recipe Badge
Then tiny chefs hat in the bottom left corner of images marks which food photos are attached to recipes posted online.
Achieve Holiday Zen Through The Art Of Paid Search Planning
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini
Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds.
Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
Deals expand reach for Bing Ads advertisers in search results on US and UK digital properties.
Re-Examining The Top 10 Paid Search Best Practices, Part 2
Do the established best practices in paid search have merit? In Part 2 of his two-part series, Contributor Josh Dreller examines five more best practices to see if they truly hold up.
Bing Ads Updating Segmentation Reporting: Call For Early Testers
Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of the UI.
Bing Ads Editor Gets An Update With More Horsepower
Faster processing speed for accounts of all sizes promised with BAE version 10.9.
Why Video Ads In Google’s Search Results Are Closer Than Ever
Though Google has not confirmed it, columnist Pauline Jakober believes there are many signs pointing to a future in which search ads might include video.
Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features
The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates.