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Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality
There are 4 steps to evaluate your investment of branded keywords - judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
Video: Drew Madore on how “black hat SEO” has changed over the years
What was considered "white hat" SEO in the old days may now be considered "black hat" SEO.
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping […]
Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in search.
How to (re)build an SEO agency today – Part 3: Changing business models
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out
This script will show you the daily percentage of clicks going to search terms that Google doesn't report.
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
Replay: The SEO gender gap and how to close it
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list.
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
With the right incentives, iOS users might be willing to share data.
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search format.
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively.
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least some of the queries they pay for.
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual) events.
Google Merchant Promotions will be approved faster this holiday, Google says
Google also announced pre-holiday updates for Local campaigns.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November.
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management.
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.
Call analytics: How they can drive down costs and improve search conversions
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.
Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.
Google’s new AdSense Reports page makes it easier to toggle and visualize data
Google is also limiting reporting data to the last three years.
2020 Google paid search trends that have nothing to do with the pandemic
With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches tight.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online.
Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting
The new features are designed to help advertisers with bulk campaign management and optimize performance.