SEO
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How marketers can create linkable content to drive more site traffic
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
How to effectively deliver the results of your work to clients
When working with clients, make sure you have everything you need for effective communication to build lasting relationships.
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
Google Analytics vs. Google Analytics 360
Learn about the pros and cons of upgrading to Google Analytics 360
How marketers can prepare for what’s next in page experience
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.
Google Review Snippets rich results report updated
You may see a reduction in the number of review objects in this report starting on December 14, 2021.
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing
Align your go-to-market teams’ goals to increase revenue
In this webinar, learn how the digital transformation has changed the way marketing and sales work together.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Google issue sent Search Console redirect error notifications; Google will fix issue
You can safely ignore this notification if you received it over this past weekend.
Google Posts open to hotels for update notices but not promotions
Hotels can now officially use Google Posts in their local listings but in a limited way.
Top 4 backlink API vendors compared (1 million domain study)
Who has the largest backlink index? We’ve run four million checks with Ahrefs, Majestic, SEO PowerSuite, and Semrush and documented the results.
Exclusive: The most popular Yelp search filters
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
Google News performance report updated for accuracy, expect impression reductions
This is not a ranking change, this is just a change in how Google reports on your rankings.
Bing launches Ethical Shopping hub in UK
The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
How expired landing pages kill your Google rankings
Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says
Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.
Bing now lets you search local stores
Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.
Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
In this webinar, discover best practices to create harmony between teams.
Google rolling out new Top stories design on desktop
The change comes two years after the last redesign.
Microsoft adds simple default browser change option after receiving criticism
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.
Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business
Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.
5 ways to promote inclusion in your marketing organization
Inclusion isn't a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it.
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
Google Search lets you see if a doctor or healthcare facility takes your insurance
Make sure to update your healthcare client's Google Business Profile and website to ensure Google is showing accurate details.
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google said.
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.
Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.