Apple is expanding ads on iPhone and iPad
When Apple stopped third-party app tracking, they weren't doing it to protect users' privacy. They had something bigger in mind.
More from Search Engine Land: Page 31
Google reenables the validate fix feature in Search Console and adds new classifications
As expected, Google has launched the new classifications for the coverage report with a tour to walk you through the changes.
What SEOs can learn about aligning with consensus as described in Google’s QRG
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.
3 ways the customer journey can guide SEO
A well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.
Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month
Plus, Czech search engine Seznam.cz has adopted IndexNow.
SEO and the future world without cookies
As the end of cookie tracking nears, other marketing channels are changing the way they do performance measurement. SEO needs to follow suit.
Google reporting issue with Search Console Discover report
This data logging issue was on July 26, 2022 - any drops in clicks or impressions might be just a reporting bug.
The 4 stages of search all SEOs need to know
Understanding how search engines work is fundamental for SEO professionals. Here's a refresher on crawling, rendering, indexing and ranking.
Google steps up featured snippets with MUM; reducing false premise results by 40%
Google is using general consensus for callouts, expanding content advisories and about this result in Google Search.
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing's search results now show product price history, available coupons and ethical choice annotations for shoppers.
Webinar: The crucial role SEO plays in digital transformation
Spoiler alert: It starts with people, process and technology.
Google July 2022 product reviews update had very little ranking volatility, say data providers
As a reminder, this update started on July 27th and ran for six days through August 2nd.
Do you plan to attend in-person events in the next year?
With COVID seemingly never more transmissible, are you more hesitant about attending live events? Please take our quick survey.
Google no longer recommends using dynamic rendering for Google Search
Google now says this is a workaround and not a long-term solution.
How to hire quality content writers
Finding a high-quality writer will improve your marketing and help you elevate your brand. Here's how to find and hire great content writers.
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
What percentage of your budget should go toward SEO?
Spending on SEO now is an investment in your business's future revenue. Learn the key factors to consider when deciding your SEO budget.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
Google Search outage causing major issues with search quality and indexing
Google is working on resolving the issue and we expect search quality to return to normal soon.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
How to craft a winning Search Engine Land Awards entry: Past judges share their advice
Don't miss your chance to enter the 2022 Search Engine Land Awards... the final deadline is Friday, September 9!
Google updates Business Profile posts spam policies
The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search.
Google launches new image preview interface in web search
Instead of Google taking you to the Google Image tab, you now remain within the main search results.
SEO is marketing
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
The complete guide to on-page optimization
This step-by-step guide will show you how to take your on-site optimization to the next level, create top-performing pages and achieve desired results.
Bad website design: Bad for SEO, UX and business
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business?
Google addresses Impression Share and Auction Insights reporting issues
Impression Share and Auction Insights data may be incorrect for some advertisers reports.
Google Keyword Planner gets a new feature
For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool.
Google adds structured data support for pros and cons on product markup
Even if you don't use this markup, Google may still show pros and cons in the product search result snippets.
Webinar: Secrets to link building from SEO experts
Learn the strategies to keep and which to skip.
Google announces 4 new features for Discovery ad users
New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting.
Google updates search result snippets for queries with quotes
Now Google will now show the quoted text in the snippet where that exact phrase appears on the page.
Twitter launches Location Spotlight for all professional accounts
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Google July 2022 product reviews update is finished rolling out
It took only six days to roll out, we expected it to take at least 14 to 21 days to roll out.
Google tests new SERP feature that gives searchers Perspectives
Google has confirmed this Perspectives box is a test but would not tell us more on how this works.
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.