SEO
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Find your Google paid search path to success in 2022
In this live webinar, learn how to drive performance from your campaigns in less time with more confidence.
Cyber Week may be giving way to Cyber Month, according to Adobe
Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
Google says it values all local reviews, both positive and negative
Google has updated their help documents to say it finds a mix of reviews more trustworthy.
Google Merchant Center now automatically displays badge eligibility for products
Merchants no longer have to manually figure out which badge is being applied to each of their items.
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
Google drops its mobile-first indexing deadline, leaves it open-ended
Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
Google had a crawling issues that impacted some sites
Between November 11th and November 17th, Googlebot slowed crawling on some websites.
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
Microsoft Bing launched Page insights
After months of testing, the lightbulb icon in the Bing Search results are live for all.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Google Search Console rolls out new design
Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience.
November 22: The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this week.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
SEO community feels blindsided by November core update as Google defends timing
SEOs have a few opinions on the timing of this update.
Amazon will stop accepting Visa payments in the UK starting in January
The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
Google logo schema markup now requires logos to look good on white backgrounds
This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search.
Google adds documentation on translated search results and ad networks with Google Translate
Have you recently seen Google translate your snippets? Here is how to control it.
The top 100 consumer products this holiday season, according to Google
Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.
Google November 2021 Core Update rolling out today
We have a new core update rolling out later today.
Lighthouse 9.0 includes API changes, user flows, updated reports and more
Check out the new features in the updated version of Lighthouse, which has been released with the new PageSpeed Insights tool.
Edward Snowden calls out Google over search engine’s privacy
Will this tweet trigger some change at Google? Probably not - but it might be wishful thinking.
Your new year marketing resolution: Master the art of saying no with these 6 steps
In this live webinar, learn how to prioritize your most important work like the marketing rockstar you are.
Google adds local news features to search, giving publishers more exposure
Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.
Google rolling out new PageSpeed Insights
Google announced these changes weeks ago but it is now rolling out under a new URL.
Yelp’s new ad types aim to connect national advertisers to local users
Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.
Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
Microsoft list of Bingbot IP addresses released
Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.
SiteGround Google’s crawling and indexing issues fixed
After numerous days where sites hosted on SiteGround were blocking Google from indexing, the issue has been resolved this morning.
Google November spam update is fully rolled out
This rollout took about 8 days to complete - so check your rankings to see if you were impacted.
Google logo schema gains ImageObject type support
In addition to the URL type, you can now use the ImageObject type.
CMOs, It’s time to rethink your brand experience for long-term growth
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences
Be more confident in your content strategy with these 4 tips
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.
Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
List of Googlebot IP addresses released
Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site.
Google is testing the IndexNow protocol for sustainability
After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try.
Pricing, deals, and checkout features now live in Microsoft Bing Shopping
These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.