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The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
Plus, Google Search Console Insights report is now open to all
Google My Business performance report adding driving direction requests and website visits
This is slowly rolling out, you might not see it show up yet in your Google My Business account.
Search Engine Land’s updated SEO Periodic Table is now live
We hope this refreshed graphic serves as an essential reference for your experiments.
Google page experience update now slowly rolling out
Top stories will stop using AMP as an eligibility factor starting Thursday.
Google June 2021 core update finished rolling out June 12th
This was a ten day rollout, and it might be a good time to check to see how you were impacted by this update.
SMX Advanced starts today; Tuesday’s daily brief
Plus, why you should prepare for Prime Day even if you’re not an Amazon merchant.
Google Search Console Insights is now available to all
A year after launching the limited beta, you can now access this new set of reports.
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
How to show the business value of your SEO proposal
Forecasting SEO performance is still a thorny subject in the industry.
TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
Advertisers will be able to create new TrueView for action ads until September 30, 2021.
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
Google demotes libelous content in search through its predatory sites algorithms
Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples' reputations.
How can you prepare for Google’s page experience update?
Page experience will be front and center in the race for Google’s top spot.
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
Google cuts short names from Google My Business
Google drops the auction from its search choice screen
Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
Google’s June 2021 core update was slow to roll out; here is what the data providers saw
This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
Google changes Core Web Vitals metrics; How to use lab and field data for optimization
Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
Unusual start to a Google core update, don’t you think?; Monday’s daily brief
Plus, Moz is sold to iContact
Moz acquired by iContact, subsidiary of J2 Global
Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.
Changes for crypto advertising and Twitter gets Fleet Ads; Friday’s daily brief
Plus, come work for Search Engine Land and MarTech
Google removes short names from business profiles, adds new label to local listings and tests new local card
Google is always busy with new features, changes and updates to its local search product.
Hey search community, we’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
What could possibly be better than one Google core update?; Thursday’s daily brief
Plus, how speakers can keep their audience awake during presentations.
Google June 2021 Core Update rolling out
But there is more to come, part two of the core update is coming next month - it will be called the July 2021 Core Update.
Google Search Console regex filter adds negative matching option
Google Search Console improved the regex filter for advanced reporting.
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
Your CLS score for your Google Search Console core web vitals report may have just improved
You may have seen a big improvement in your CLS score without you doing anything.
Google publishes Google News transparency policy for publishers
Google said it determines what constitutes meaningful transparency from news sources by what types of information an ordinary person might find helpful.
Optimize your email campaigns with the updated Email Marketing Periodic Table; Tuesday’s daily brief
Plus, why you shouldn’t let your employees choose their WFH days.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
How to measure Google’s E-A-T criteria and improve your organic results
In this live webinar, learn how to measure your website’s Topical Authority for any given topic.
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Retailers on those platforms can more easily show their products for free across Google.