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Google February 2023 product reviews update more volatile than previous updates, say data providers
Semrush compared the sixth release against the July 2022 version, while Rank Ranger compared it against September 2022 data.
Google rolled out new site names, favicon and sponsored label on desktop search
After launching this design for the mobile search results last October, this is now officially live for desktop search.
Why a Google search revolution never happened
Google had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into more products. What happened?
Maximizing your website tracking with Google’s Tag coverage summary
Your "Tag coverage" summary can report on up to 10,000 pages.
YouTube overlay ads are going away
From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options.
Google launches new Google Trends portal
SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you.
Google expands Local Service Ads to more than 70 new businesses
The new categories include education, people care, pet care, wellness and health care.
Google February 2023 product reviews update is finished rolling out
This update took 14 days to fully roll out and is now complete.
Google announces Performance Max for travel goals
The new ads will be available globally over the next few weeks.
How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Google: ‘Bard is not Search’
Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
3 new changes to the Google Ads dashboard
Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely.
New Analytics user access management changes in Google Ads
The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.
GA4 ‘auto-migration’: Here’s why you should opt out
Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
How to set up Google Analytics 4 using Google Tag Manager
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
2 new Google ad network policy updates
Violations of these policies will be met with a warning 7 days before account suspension.
How to transition away from Google Ads similar audience segments
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
Google local map pack goes missing in search results (now fixed)
The local pack that Google generally shows for queries with local intent has gone missing.
Last call for Google Ads API v11
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
3 ways Google ensures safe online shopping
Looking for badges is one way shoppers can verify the validity of your store or listing.
5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
Google launched 2 new asset creation and customer acquisition tools
The new tools were announced today during Google's Search Ads Week
The GA4 migration deadline is right around the corner
The deadline to opt-out of the Google Analytics 4 auto migration is February 28.
Lookback: Google Panda algorithm update launched 12 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google Search remains the go-to news discovery platform
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
Google limits access to news content in Canada
Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.
4 new Google Performance Max features are coming soon
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.
How Google continuous scroll has impacted organic traffic
Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.
Google helpful content system can now impact Google Discover visibility
Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
Google Search Console users and permissions management updated
Make sure to review user permissions and levels of access with this update.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
Google releases February 2023 product reviews update
This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
Google Search Console adds daily bulk data exports to BigQuery
This will allow you to potentially do more analysis with your data in other platforms.
Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting
Instead, Google recommends you use Google Search Console's crawl rate feature.
Report: Google sharing Chrome iOS search revenue with Apple
UK's Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangement between Apple and Google.
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.