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Google Bard adds more search topics to “Google it” button
Google also now has a release notes document to track updates to Bard.
When it comes to online reviews, a 3-star rating is bad
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
Google CEO: Search will evolve substantively in next 10 years
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
How to create a helpful FAQ page (with 7 examples)
Answering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it's worth looking into these 21 alternative tools giving ChatGPT a run for its money.
Webinar: How CTV can boost performance for SEOs
Even SEO whizzes may be surprised to find out the relationship between their current strategy and CTV.
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Google search quality raters shift focus to chatbot response rating
Some contractors were given as little as 60 seconds to review the quality of the answers Google's chatbot provided to prompts.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Has AI changed SEO for better or worse?
The meteoric rise of generative AI is transforming the way we do SEO. Here's a look at the implications for the search marketing industry.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
Why next year’s SEO results depend on your SEO work this year
Need to justify the value of your SEO investment? Here's a five-step model to forecast the long-term impact of your organic search efforts.
6 link building techniques for ecommerce
Combining content-led link building and creative outreach techniques can help you improve your ecommerce site's SEO performance.
Spend your marketing budget wisely with incrementality measurement
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
New Bing attracts new Edge users – who then use Google Search
Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
Decoding the SEO success of LinkedIn collaborative articles
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
Google updates Bard to improve math, logic responses
Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.
Google Maps can detect fake phone numbers in photos and remove them
Google also shared some states on how it fought fake reviews and content in local search.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
Search marketing: Evolving roles, responsibilities, challenges
Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds.
How paid placements will evolve alongside AI-powered search
Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.
How to write a content marketing mission statement
Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
Gender pay gap persists: Men earn 26% more than women in search marketing
Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.
Should you block ChatGPT’s web browser plugin from accessing your website?
It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – but should you? Short answer: No. Here's why.
Event tracking in Google Analytics 4: What marketers need to know
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
How to build a values-based agency that drives results
Here are ways to build a strong values-based culture to strengthen your agency and drive the results you seek.
2023 Salary & Career guide: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
How the March 2023 Google core update compared to previous core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
New SEO study reveals the biggest investments of 2023
Insights into the future of digital marketing and paid media.
Domain Authority is dead: Focus on SEO content that ranks
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
Google launches Perspectives, About this author and more ways to verify information
Google's new features should give searchers more reason to trust your site, your authors and the content on your pages.