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Google Bard adds more search topics to “Google it” button
Google also now has a release notes document to track updates to Bard.
Meta will debut its generative AI this year
Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
LinkedIn ads survey reveals humans, cities, and numbers increase performance
The secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
Google CEO: Search will evolve substantively in next 10 years
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.
21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it's worth looking into these 21 alternative tools giving ChatGPT a run for its money.
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
Google search quality raters shift focus to chatbot response rating
Some contractors were given as little as 60 seconds to review the quality of the answers Google's chatbot provided to prompts.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Google to sunset 4 attribution models in Ads and Analytics
First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
New report: Get insights into who uses TikTok and what they’re looking for
Learn how U.S. consumers engage with brands on TikTok and how ads impact buying behavior.
Quality score in paid search: Vanity or valuable?
While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how.
New Bing attracts new Edge users – who then use Google Search
Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more
All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced.
Google Analytics 4 now lets you modify and create events using regular expressions
This allows you to migrate destination and event goals using regex.
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
UK publishers sue Google for $4.2 billion in lost ad revenue
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
Decoding the SEO success of LinkedIn collaborative articles
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
Google updates Bard to improve math, logic responses
Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.
Google Maps can detect fake phone numbers in photos and remove them
Google also shared some states on how it fought fake reviews and content in local search.
Twitter’s top 500 advertisers could get free verification
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta is the first social platform to have its metrics evaluated by a third party.
Event tracking in Google Analytics 4: What marketers need to know
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
How the March 2023 Google core update compared to previous core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
Google 2022 Ads Safety Report reveals more than 6.7 million ad accounts suspended
The new Ad Transparency Center will allow users to access information about Google ads in Search, YouTube, and Display.
Microsoft launches third-party government services ad pilot
The pilot rolls out today for advertisers in the US.
Google delays enforcement of Government documents and official services policy
The policy rollout was initially intended to begin on March 31, but now Google will begin enforcing the policy changes May 24.
Google March 2023 broad core update done rolling out
This March 2023 core update took 13 days to roll out. This was a fairly impactful update compared to previous core updates.
How to survive a Google core update and come out on top
Learn four tips to improve your website so it won't just survive a Google core update – but maybe even thrive.
4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
Core Web Vitals report within Google Search Console updated
You may see a change in the number of URLs reported in the Core Web Vitals report in Google Search Console
Microsoft fixes data loss within Bing Webmaster Tools API
Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API.
Google Ads Editor version 2.3 is out with 12 new features
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
Google Ads testing verification badges
We were unable to replicate the badge, and requests for comment from Google have not been answered yet.