Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Nicole Farley | Feb 2, 2023 at 3:59 pm ETTogether, Microsoft says their Search and Audience networks can reach over a billion people.
Nicole Farley | Feb 2, 2023 at 10:24 am ETThe evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Nicole Farley | Feb 1, 2023 at 11:00 am ETBrands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
Nicole Farley | Feb 1, 2023 at 10:00 am ETTwitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
Nicole Farley | Jan 31, 2023 at 1:54 pm ETThe new updates allow additional views into accounts and properties.
Nicole Farley | Jan 30, 2023 at 3:51 pm ETElon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Nicole Farley | Jan 30, 2023 at 12:41 pm ETNow you can apply the same negative keyword lists you already use across multiple campaigns.
Nicole Farley | Jan 27, 2023 at 9:54 am ETSearch Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
Nicole Farley | Jan 26, 2023 at 10:14 am ETCEO mum about ChatGPT/Bing integration.
Nicole Farley | Jan 25, 2023 at 6:01 pm ETAdvertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Nicole Farley | Jan 25, 2023 at 10:00 am ETGoogle is accused of violating antitrust laws in acquiring or maintaining dominance.
Nicole Farley | Jan 24, 2023 at 1:28 pm ETMicrosoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Nicole Farley | Jan 24, 2023 at 10:00 am ETGoogle Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
Nicole Farley | Jan 23, 2023 at 10:23 am ETThe layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
Nicole Farley | Jan 23, 2023 at 10:15 am ETAny experiments and personalizations still active will end.
Nicole Farley | Jan 23, 2023 at 9:36 am ETEmployees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Nicole Farley | Jan 20, 2023 at 2:13 pm ETThe outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Nicole Farley | Jan 20, 2023 at 11:59 am ETFor the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
Nicole Farley | Jan 20, 2023 at 7:49 am ETYou can now test Performance Max updates in your account and monitor results before applying the changes.
Nicole Farley | Jan 19, 2023 at 10:09 am ETThe changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
Nicole Farley | Jan 11, 2023 at 1:38 pm ETEcommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.
Nicole Farley | Jan 11, 2023 at 11:51 am ETThis is the first new vertical Google has added to LSAs.
Nicole Farley | Jan 9, 2023 at 2:31 pm ETThe new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
Nicole Farley | Jan 9, 2023 at 8:00 am ETFor the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Nicole Farley | Jan 6, 2023 at 10:16 am ETThe settlement would bring an end to a privacy-focused consumer class action lawsuit in California
Nicole Farley | Jan 5, 2023 at 2:57 pm ETApp developers will also be able to review performance reports and optimize campaigns for increased user engagement.
Nicole Farley | Jan 5, 2023 at 11:07 am ETThe European Union's ruling could change the face of Facebook and Instagram's ad business.
Nicole Farley | Jan 4, 2023 at 1:55 pm ETUsers will start seeing more cause-based ads on their feeds "in the coming weeks."
Nicole Farley | Jan 4, 2023 at 12:56 pm ETGoogle says the change won't negatively impact performance.
Nicole Farley | Jan 4, 2023 at 12:31 pm ETWith CCS, retailers can choose which components of Shopify they want to integrate into their own systems.
Nicole Farley | Jan 3, 2023 at 3:02 pm ETSome of the policies were launched last year but have been improved with additional features to increase efficacy.
Nicole Farley | Jan 3, 2023 at 12:53 pm ETIf you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Nicole Farley | Dec 26, 2022 at 6:05 am ETCBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.
Nicole Farley | Dec 22, 2022 at 4:48 pm ETThere is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
Nicole Farley | Dec 22, 2022 at 11:40 am ETThe new features help make the transition into GA4 much easier.
Nicole Farley | Dec 22, 2022 at 11:13 am ETThe policies are designed to ensure a safe and positive experience for all Google users.
Nicole Farley | Dec 20, 2022 at 3:39 pm ETRemoving or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue.
Nicole Farley | Dec 15, 2022 at 7:14 am ETThe new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
Nicole Farley | Dec 15, 2022 at 6:54 am ETGA4 users should see the new report in their dashboards automatically but can also add it manually.
Nicole Farley | Dec 14, 2022 at 1:46 pm ET