Bing SEO
Search Engine Land is your source for Bing SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Bing says it is improving web crawler efficiency
Bing is working on making sure its crawler doesn't miss new content and at the same time overload your web servers.
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising volume.
Bing finally releases AMP viewer for news stories in mobile search
The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results.
Bing shuts down public URL submission tool
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content.
Bing improves visual search, adds educational carousel, American Sign Language and NFL answers
Microsoft's search engine adds a robust image search feature and educational results just in time for the school year.
The ultimate guide to using Bing Webmaster Tools – Part 6
Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently.
5 ways to avoid duplicate content and indexing issues on your e-commerce site
Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results.
The ultimate guide to using Bing Webmaster Tools – Part 5
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.
The ultimate guide to using Bing Webmaster Tools – Part 4
In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance.
The ultimate guide to using Bing Webmaster Tools – Part 3
Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.
Ask an SMXpert — Advanced Technical SEO for Bing
SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more.
Bing adds hotel booking filter, home services pricing & coupon deals in search
Bing launches new intelligent search features to help you make better buying decisions.
The ultimate guide to using Bing Webmaster Tools — Part 1
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.
Survey: SEO rated the ‘least popular digital marketing channel’
Only 44% of businesses said SEO was a part of their digital strategy.
How to create the perfect ad with audience targeting
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.
SMX Advanced Recap: Bing’s Fabrice Canel keynote
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018.
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
Bing announced two new features at SMX Advanced this morning.
Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
Bing also shares more about the platform it built to power intelligent search.
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
Bing has confirmed support for JSON-LD formatted Schema.org markup
Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress.
Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
Bing Webmaster Tools adds social sign-in feature
You can now log into your Bing Webmaster Tools account using your Google or Facebook login.
Bing explains how AI-powered intelligent answers can show users two points of view for the same query
Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.
Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.
Bing says links are still a very important ranking factor
A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case.
Bing now officially supports Fact Check label with ClaimReview markup
About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results.
Bing now supports ClaimReview markup for fact labels in search
9 months after Google began support fact labels in search, Bing now added markup support for ClaimReviews, the annotations behind fact checking labels.
Bing adds ‘Popular Content’ search results snippet section
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much?
Bing adds ‘trails near me’ search feature to find the perfect hike this summer
Aimed at outdoor enthusiasts, Bing's latest updates will also surface detailed info for local campsites and campgrounds in US national parks.
Bing updates its DMCA take-downs and copyright removal process
Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs.
Bing refreshes weather search results with interactive slider to see forecasts throughout the day
Snowbirds can also get quick results for snow conditions at US ski resorts.
Bing gets in shape with search updates for exercise & healthy recipe-related queries
Just in time for New Year's resolutions, Bing is rolling out new health-conscious search experiences.
Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots
While Bing ranked multiple topics -- everything from top searched celebrities to tech trends -- it didn't share its most popular search term for the year.
Google & Bing increase the file size limit of Sitemaps files
While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB.
Bing local search update highlights business holiday hours in local listings
Local listings display accurate holiday hours in real time.
Bing’s ‘My Saves’ feature lets users save video, image and shopping searches across devices
The new feature lets users save an image, video or shopping search result to their "My Saves" folder which can be accessed across mobile devices and desktop.
Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube
Bing has rolled out new educational-themed search results aimed at helping students and teachers.
Bing to censor Bing.com in the EU for Right To Be Forgotten searches
According to the announcement, Bing's updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing.