Google Analytics
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SearchCap: The Day In Search, May 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Cracking Down On Toolbars Showing Too Many Ads Google has been notifying their AdSense for Search partners of a recent AdSense guidelines change that impact the use of the program […]
How To Integrate Google Analytics & YouTube
As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a […]
SearchCap: The Day In Search, May 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles I read the news today, oh boy. The Facebook army had just declared a war. Well, a smear campaign against Google. For […]
How To Increase Conversions For Organic Keywords
Once your website starts getting at least some traffic from organic search queries, you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results. You can use Google Analytics to choose what keywords to focus on and to check the entrance pages […]
SearchCap: The Day In Search, May 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Chromebooks Out June 15, $349 For Consumers, $20-$28 Monthly For Educators/Business At long last, the Google Chrome OS operating system is going prime time against Windows and Mac computers. On […]
Google Chromebooks Out June 15, $349 For Consumers, $20-$28 Monthly For Educators/Business
At long last, the Google Chrome OS operating system is going prime time against Windows and Mac computers. On June 15, consumers can by them for a flat rate. Those in education and business have intriguing monthly payment options. Google shared details at its Googe I/O conference today, as well as in a blog post […]
Google I/O 2011 Chrome Keynote: Chromebooks Come June 15, Angry Birds For Web & More
It’s day two of the Google I/O developers conference. Call it “Chrome Day,” because yesterday was all about Android. What to expect? How about a Chrome computer for $20 per month? That’s what’s likely to be revealed during the keynote. Techmeme is buzzing with the headlines of details that have leaked out so far. The […]
SearchCap: The Day In Search, May 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Weeks Away, A Preview Of The Google +1 Button For Websites Today at the Google I/O conference, Google gave developers a preview of how the Google +1 button can be […]
Live Blogging The Google I/O 2011 Day 1 Keynote
Are you ready! We’ve got Google Music coming! Maybe. Certainly some Android or Chrome announcements to come, here at the first day of the Google I/O developers conference. The keynote begins at 9am PT. So does my live blogging. Seriously, there is some expectation that Google Music 3.0, a cloud-based music system, will get aired […]
SearchCap: The Day In Search, May 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New York Times Continues Paid Link Outing Stories, Looks At Online Flowers Industry Over the weekend, the New York Times published a story called Trying to Game Google on “Mother’s Day […]
Where Are They Now? Products Announced During Past Google I/O Keynotes
The keynotes at Google I/O — Google’s developer conference — are always filled with such promise. Google TV, Google Wave, music in the cloud! But the products themselves haven’t always gone on to meet expectations. With Google I/O 2011 beginning on Tuesday, here’s a look back at what’s happened with past keynote product graduates. Google […]
Don’t Expect A Big Social Announcement At Google I/O 2011
The Google I/O developers conference has turned into an event where people anticipate big announcements about forthcoming Google products. But at Google I/O 2011 next week, don’t expect Google to rollout a shiny new social network. Expect little to do with social at all. That’s the word from a source close to Google. There will […]
Flash Support For Google Instant Previews
Google announced they are now adding Flash support to their instant previews. Google Instant Previews launched in November, giving Google searchers a way to preview the landing page of the search results prior to visiting the page. When it first launched it did not support Flash web sites and the previews were not fully visible […]
SearchCap: The Day In Search, May 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Analytics Feature: Load Time Measurement Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being […]
New Google Analytics Feature: Load Time Measurement
Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being the default code. Matt Cutts also commented on how the new Google Analytics code is slightly better in terms of search (watch video on the bottom of this article). But now, […]
SearchCap: The Day In Search, April 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Q3 2011 Earnings: Search & Online Up 14% In Revenue But Still Losing Profits Microsoft announced their 3rd quarter earnings, beating Wall Street expectations. They reported $16.43 billion for the […]
SearchCap: The Day In Search, April 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Baidu Squeezing Google Out On Chinese Android Phones Open source is a double-edged thing. Whereas the free and “open” Android platform has been a boon to Google in most places around […]
Search Engine Land’s Gadget Release Calendar
Wondering when that next tablet or smartphone will be coming out? We do, too! To keep track, here’s a rundown of what we know about particular devices. Devices below are listed roughly in order of release date. I’ll add more items over time. This isn’t a complete list of all coming gadgets out there. Far […]
SearchCap: The Day In Search, April 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 50 Percent Of Those Exposed To Mobile Ads Took Action Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. […]
SearchCap: The Day In Search, April 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Provides A Hint For Local & Mobile Optimization Undoubtedly, you may have seen Google’s Instant Preview interface which provides glimpses for webpages listed in SERPs. What you may not […]
Should Your Paid Search Account Care About Bounce Rates?
Most companies measure paid search based upon revenue targets, ROI goals, and conversion rates. Metrics such as bounce rates are generally left for the web design team to figure out, or the paid search term to obsess about without any clear strategy. In this column, we will examine bounce rates and put them in the […]
SearchCap: The Day In Search, April 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Read/Write World: An Ambitious Project To Bridge Maps With Movies, Photos, Local Data & More It’s probably not something that you can wrap your head around pretty quickly. It’s also […]
SearchCap: The Day In Search, April 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door” There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with […]
All Google Analytics Users Now Get New Version
Google has released the latest version of Analytics to all users, introducing a completely redesigned interface, multiple customizable dashboards, event goals, more powerful custom reports, and a search term cloud visualization. When users log into Google Analytics, they can access version 5 by clicking on “New Version” at the top right of the page. (Toggling […]
SearchCap: The Day In Search, April 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dutch Agency Orders Google To Remove Data About Citizens’ WiFi Routers Dutch data officials have ordered Google to give the country’s residents a way to remove data that Google has about […]
Google Still Delivering On April Fool’s Jokes (AKA, I Got My Finger Sweatbands)
Do you remember this video from a few weeks ago? It was probably the funniest of Google’s myriad April Fool’s Day jokes. Part of the joke is actually real, as I found out Monday when my friendly mailman visited Casa McGee. Much to my surprise, and probably to the mailman’s curiosity, there was a non-descript […]
SearchCap: The Day In Search, April 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media: Panda’s Impact On eHow.com “Significantly Overstated” Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement […]
SearchCap: The Day In Search, April 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros New Privacy Controls For Mobile Consumers To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob […]
Search In Pics: Boris Johnson Yahoo Pong, Android Cake Pops & Google Maps Coasters
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Multi-Channel Funnels & Assists Coming To Google Analytics
Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact with prior to a website conversion. These reports are a natural evolution from Adwords Search Funnels, which helps understanding which Adwords campaigns drive conversions and which […]
A Guide To Understanding Google Analytics Reports & Personality Types
What is the first report you look at when you get access to a new Google Analytics account? Do you start by looking at the Dashboard, Ecommerce report, Content report, Traffic Sources or any of the technical reports? Psychology has shown that many of our day-to-day behaviors are deeply related to our personalities, beliefs, and […]
SearchCap: The Day In Search, April 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
How To Build Business By Focusing On Click-Throughs & Conversions, Not Just Rankings
Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites. In this example, we will […]
SearchCap: The Day In Search, April 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With +1, Advertising Is Getting Social Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about […]
SearchCap: The Day In Search, April 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should You Ban A Country From Visiting Your Website? Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the […]
Should You Ban A Country From Visiting Your Website?
Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the world. But how often is this really the case? We found that on average, 10% of our clients’ website traffic was coming from outside of their geographic target market. This average is from […]
SearchCap: The Day In Search, April 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cosmo Quiz: Should You Get In Bed With An SEO Agency? I’ve spent the past 5 years in-house and over that period, I’ve never hired an SEO agency; however, I’ve been […]
Wherefore Art Thou, Serial Testing? Cure Thy Blindness
Gather close, dear friends and hear my words of warning. Gird yourself, for my tale would make any enlightened man or woman stagger back in disbelief. I do not share such news with you lightly. It is not my errand to harm or discomfort your mental or psychological wellbeing. Resist the urge to sever the […]
SearchCap: The Day In Search, April 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Improves “Who To Follow” Results & Gains Advanced Search Page Twitter announced that it has improved its “Who To Follow” feature with better people search results and added a new […]
For April Fools, Google Goes Comic Sans & Ousts Helvetica
Don’t tell Google that Comic Sans is dead. The company has announced it’s coming back for all products, at least for April Fools Day. The April Fools joke begins with a page explaining that Google has conducted research into various fonts and found through eye tracking that Comic Sans beats other fonts: Comic Sans For […]