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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Using Competitive Links To Inform Your SEO Strategy
To beat your competitors, you must first understand their methods. Columnist Casie Gillette discusses the value of competitive link data.
Real Marketing In SEO: Building Links For Your Audience
Columnist Andrew Dennis reminds us that when you focus on your audience, the links you get will be valuable, regardless of SEO.
Google Japan Ordered To Remove Negative Reviews Based On Thin Evidence
Ruling appears to be based largely on affidavit signed by the doctor in question.
Measuring Success For Your Local SEO Program In 5 Easy Steps
First quarter is over, which means that businesses should be reviewing their SEO progress thus far. Columnist Rachel Lindteigen shares her process for conducting a quarterly business review to evaluate local SEO performance.
Is Yahoo Testing Non-Bing Powered Search Results?
Yahoo says they are always experimenting with search but would not confirm or deny reports that they are testing dropping Bing powered search results.
Machine Learning With AdWords Scripts And Google Prediction API
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
Link Risk Management: Are You Using This Critical SEO Tactic?
Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
Microsoft & Getty Images Announce Partnership & Drop Infringement Lawsuit Over Bing Images
On Monday, Getty Images dropped their lawsuit against Bing Images and on Tuesday they signed a new partnership deal with Microsoft.
Why You Must Account For Seasonality In SEO & SEM Projections
Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts.
How To Generate Content Ideas That Result In Links, Leads & Shares
Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content.
Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mobilegeddon
Call it mobilegeddon,mobilepocalyse, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine Hertz have created an infographic with lots of helpful mobile SEO advice. For more about the coming update, see these articles […]
Report: EU Preparing To File Formal Antitrust Charges Against Google
Company could face billions in potential fines, up to 10 percent of revenue.
IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years
Yahoo Bing Network gains share for third straight quarter.
Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China's search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
A Surefire Recipe To Getting The Links You Deserve
Columnist Julie Joyce explains how one site takes advantage of users' search behavior and explains how you can do the same.
Senator Mike Lee Opens Investigation Into Google-FTC Antitrust Outcome
Secondary political motivations enter the FTC report controversy.
Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline
Negotiations likely to yield new terms for Search Alliance.
The Missing Link Building Tip For Local SEO
Links have become increasingly important for local search since Google's Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from "traditional" ones in important ways.
How To Get Your Content In Front Of Millions Of Eyeballs
Columnist Stoney deGeyter presents this beginner's guide to marrying great content with strong SEO to maximize search visibility.
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don't line up with overall usage trends.
WSJ Report Suggests Intervention In FTC’s Google Investigation By White House
Article asserts Google lobbying affected agency's decision in antitrust case.
Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.
Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation
An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google demanding only modest changes in the company’s business practices. It turns out […]
The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
Yahoo Loses Market Share As Some Firefox Users Return To Google
Yahoo gives Google back some of the gains won after Firefox deal.
Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What's in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
Taming The Beast Of The Messy Enterprise SEM Campaign
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand.
How Competitive Analysis Leads To A Better B2B SEO Program
A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.
More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
SEO Nightmare: When NoIndex Goes Bad
Columnist Eric Enge discusses common issues that arise from improper implementation of the noindex tag.
A Content Marketer’s Guide To SEO: A Checklist
Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential.
How Google Made It A Little Harder To Reach Google.com From Outside The US
Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role?
Naturally Generated Links? Hey, Google Might Still Hate Them!
Let’s say you have a manual penalty… not a nice way to open a post, I know, but it’s the reality for many site owners. What if Google shows you an example of one of your problematic links, and it’s one that sends you some really great converting traffic? What if, upon conducting a link […]
The Importance Of Search Data In Your Marketing
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
How To Use Fetch As Googlebot Like An SEO Samurai
For those of you not familiar with this feature in Google Webmaster Tools, contributor John Lincoln explores its capabilities in depth.
Yahoo Gains Share And Query Volume In Latest comScore Search Report
Firefox deal powers second straight month of growth for Yahoo search.
No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
Android “Default Search” Class Action Against Google Tossed By Judge
Last week, Russian search engine Yandex filed a formal complaint against Google in its home market, arguing that Google was using its control over Android and market power to ensure a privileged position for its apps on Android homescreens and handsets. In the U.S., a similar argument was made in the context of a would-be […]
Rev Up The Content Marketing Engine To Achieve Local Liftoff
Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.