PPC
Search Engine Land is your source for PPC news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into PPC:
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
Understanding referrer clicks and how they can skew search engine market share
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.
Part II Video: Danny Sullivan on what he sees differently now working inside Google
Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google.
The Periodic Tables of PPC
For nearly a decade, Search Engine Land’s Periodic Table of SEO has been a globally recognized tool for search professionals. Now, we are bringing this comprehensive, visual approach to the paid search landscape with the release of the Periodic Tables of PPC Paid search has become increasingly complex, with more campaign types, more ad formats, […]
Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google
It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years.
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available.
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
Video: Aja Frost of Hubspot on the power of content structure in search rankings
Want to learn more about the power of content in SEO? Watch this interview.
Soapbox: Why I’m so glad Google ended our relationship with Average Position
It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
Video: Eric Enge on Google advice vs. real-world SEO experience
We also discussed how to build out successful content and manage client expectations.
Are TrueView video discovery ads the better option for your brand?
Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here's when it works.
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.
Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019.
As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
App campaign advertisers might see changes to asset reporting.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020.
Conditional ads – customized ads made easy
A new approach combines the benefits of feed-based customization with the simplicity of IF functions.
Video: Eric Enge on building and selling his SEO agency
Also learn about why giving back to the community can return huge rewards.
Microsoft Advertising unveils interface redesign
The new user experience brings it in line with Google Ads.
SMX Overtime: Rise of the PPC geek
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, "broadience" and the need for better technical integration in search marketing.
‘Burnout is real’: Why successful agencies prioritize time management skills
And the questions clients should be asking prospective agencies.
Capture leads with Google Ads latest ad extension test
Optional webhooks allow lead data to flow directly to your CRM.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
New trade group Paid Search Association launches with exclusive PPC focus
Trusted education and career development will be two of its primary functions.
PPC automation will disrupt your business, but automation layering will save the day
Using automations from Google is inevitable, so if you want more control, you can regain it by layering in your own strategies.
Google Ads debuts ‘conversions by time’ reporting
The new columns report conversions on the days they occur instead of by ad click date.
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Advanced Google Ads script to forecast ad performance
Putting projections together is tedious and time consuming but this advanced Google Ads script can create forecasts for you based on past performance.
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
11 tips for using Google Ads’ new audiences like a pro
Learn how to reach your ideal customer with Google Ads' new audience types for Search ads.
Affinity audiences coming to Google Search campaigns
In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.
Video: Dan Shure on Google core updates and podcasting
From a piano teacher to an SEO - how Dan's journey into the SEO space has not just changed his family's life.
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping campaigns.