How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
The issue started on January 24 and is still ongoing, so please note this in your reports.
See what Google's new search feature looks like when you do 'near me' searches on mobile.
The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Market, engage and sell to buying groups who want to hear from you.
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
Sales and marketing can come together by fixing the broken lead funnel.
Use these tools to quantify unknowns and real-life scenarios.
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.
Getting SEO and PPC wrong means lost time, budget and opportunity.
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.
Learn how it makes your campaigns more effective and drives sales
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.
The issue, which affected the serving of ads on YouTube, has been resolved.
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other means.
Car schema is not supported automatically as a subtype of product schema.
In this webinar, learn how to maximize your return on search investment and get ahead.
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.
Changes from the experiment to the base campaign can also be applied with a single click.
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.
Google has removed all references to using time ranges in the recipe schema markup help documents.
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.