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Google Search Console breaks out Merchant listings and Product snippets appearances
This is an update to previously launched reports from last September.
Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
The new Bing making (small) gains on Google Search
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
TikTok CEO faces congress over security concerns
The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
Optimizing for Bing Places: Is it worth it?
Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.
Google Analytics has increased the number of allowed properties
Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.
Instagram launched Reminder ads and initiates testing for Search Result Ads
Reminders ads are now available to all advertisers globally.
Google Bard is here and disappointing vs. Bing Chat and ChatGPT
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot.
Google explains why Bard rarely lists citations and links to content creators
Google said it will link to citations when Bard directly quote at length from a webpage.
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”
Advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale.
Google adds ranking update history to Search Status Dashboard
Google said the new Ranking section of the Search Status dashboard will show active updates as well as history up to 2020.
Google Bard waitlist opens: How to get access to the AI chatbot
You can sign up for the waitlist if you are based in the US or UK.
What is quality score and how to use it in PPC
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
Bing Image Creator added to Bing Chat
This is powered by the DALL∙E model and is rolling out to Bing Chat.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
Bing adds Bing Chat answers to search results
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
New Google Analytics item-scoped custom dimensions
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
Semrush ends 2022 with 95,000 customers, 35% revenue growth
Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
5 new updates to Google AdSense Auto Ads
You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here's the lowdown on Facebook's latest AI-powered tool.
Twitter launches new ‘Unskippable’ video marketing series
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
The new Bing: No more waiting list?
Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
Microsoft Ads broad match modifier keywords now serving ad broad match
No action is needed from advertisers at this point.
Google releases March 2023 broad core update
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.
New Google Analytics custom channel groups
Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
OpenAI releases GPT-4 and Bing Chat upgraded
This version promises greater accuracy and broader general knowledge and advanced reasoning.
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
Why Facebook advertisers should test Performance Max
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
Microsoft may replace Bing Search answers with Bing Chat responses
Plus, Bing Chat has passed 100 million daily active users.
Microsoft Doctor and Clinic ads are now in open beta
Interested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.