Bing SEO
Search Engine Land is your source for Bing SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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https://youtu.be/79G-h_OZGe4 More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising […]
Bing confirms testing Twitter results in search results listings
Bing is testing a partnership with Twitter to show tweets in their search results listing pages, similar to how Google displays them.
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
Microsoft partners with HackerRank to deliver executable code in Bing search
Bing's group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.
Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates
In preparation for tomorrow's Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates.
Bing Boasts Continuous Updates To Their Search Engine Daily
Bing deploys multiple updates per day in an effort to constantly improve the search results and features.
Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge
Bing says 51 percent of searches for professional tennis players were for Serena Williams.
Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & Timeline
Bing says its "Election 2016" search experience is the first of several election-related features the site plans on rolling out.
Top Searches On Bing In 2015: Caitlyn Jenner, Tom Brady & Paris
Microsoft released this year's top Bing searches for celebrities, athletes, news stories and a number of other categories.
Bing Launches Their Mobile-Friendly Testing Tool
A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.
Bing Brings On Halloween With a Spooky Map, Cortana Costume Suggestions & A Horror Movie Game
Ask Cortana "What should I wear for Halloween?" or "Guess the horror movie" to play Bing's Halloween-themed game.
Duane Forrester, Bing’s Webmaster Outreach, Announces He Is Leaving Microsoft
After being fired and then rehired from Bing within a year, Microsoft's Duane Forrester announces he is leaving the company.
Bing To Retire Link Explorer Tool Within Bing Webmaster Tools On October 1, 2015
After Bing launched Link Explorer to replace Yahoo Site Explorer, they have now decided to shut it down in 15 days.
Bing To Warn Searchers Of Fake Online Pharmacies
Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA.
Bing: The Drop In Organic Referrals Due To Bing’s Search Encryption Roll Out
Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search.
Bing Search Traffic Declining? You’re Not Alone — It May Be An Analytics Issue.
Did you notice a huge drop in your Bing search traffic? You are not alone. It may be an analytics issue.
Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
Columnist Chris Silver Smith discusses the legal issues surrounding online defamation, including search engines' role in helping (or harming) victims.
The Ultimate Guide To Bing Webmaster Tools
Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools.
Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer
Not Provided is about to expand when Bing goes HTTPS over the summer, ultimately blocking query data in the referrer path.
Bing Begins Building Index Of Native App Content Through App Indexing
Bing is now building an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing relevant apps in their mobile search results.
Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months
Following Google's lead, Bing announces they will launch a mobile friendly algorithm, but this one won't be any Mobilegeddon.
Bing Testing Recipe Data In Search Snippets
Bing is testing showing recipe schema markup in the search results.
Bing Providing Detailed Answers From Third-Party Web Sites Like Google
Bing is now providing long form answers taken from third-party web sites.
Bing Shares How Image Search Algorithm Works; Says 59% Of Web Images Have Duplicates
Want to understand how Bing ranks and shows data on images within Bing Image search?
Bing Adds Mobile-Friendly Label To Their Mobile Search Results
Bing has been hush about showing a "mobile friendly" label in their mobile search results. Is more to come from Bing around mobile-friendly ranking?
Bing Image Search Redesigned To Add More Image Details To The Results
Bing launches a new upgrade to their image search, adding a lot more useful image search options and details.
Bing May Remove Navigation To Additional Search Result Pages
Bing is so confident in some of their search results that they will remove the pagination to additional search result pages.
The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the "Meet The Search Engines" panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions.
Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago
Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before.
Bing Search Adds AMBER Alerts
Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box.
Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation
Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm, along with topical relevance and context. Michael then went on […]
Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far
Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently released data. Forget.me said initially that 60 percent of RTBF requests to Google were being denied. Google itself reported 58 percent. […]
Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors
Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content. Now, Bing […]
Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Bing has designed these new crawlers to “probe websites with a number of new crawlers with the aim to give us the best […]
Bing Glitch Causes Either Just Ads Or Just Organic Listings To Display On Search Results
A funky thing happened today on Bing. Depending on your location, it appears, Bing returned search results with either nearly all ads or the opposite, just organic results. All Paid With the exception of image search results and related search suggestions, the only results on a search for “jeans” were ads. Below is a desktop […]
Bing: No Plans To Give Ranking Boost For HTTPS
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to webmasters for helping secure […]
Bing Released A URL Keyword Stuffing Spam Filtering That Impacted Three-Percent Of Queries
Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” ago that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted spammers stuffing keywords in the URL […]
Bing On Search Spam Detection Techniques & Filtering
Microsoft’s Igor Rondel, Principal Development Manager of the Bing Index Quality team published a blog post on the Bing Search blog named Web Spam Filtering. In the post, Igor shares how Bing goes about detecting, processing, and filtering out search spam from their index. Bing outlines some ways they use methods of discovering and then […]
Bing Site Safety Page: Explains Why Sites Are Flagged In Bing’s Search Results
On the Bing Webmaster Blog they announced a new feature named the Bing Site Safety Page. The Bing Site Safety Page will show up in the search results when Bing has flagged a specific site as having a safety issue. Bing will then show the searcher what the issue is with the site, hoping the […]