8 ways to maximize brand awareness through paid and organic search
Ranking highly on Google is the best way to build brand awareness, increase revenue, and provide genuine value to your customers.
Ranking highly on Google is the best way to build brand awareness, increase revenue, and provide genuine value to your customers.
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan.
The new tracking enhancement could lead to more precise measurements and improved optimization.
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
These changes come with the new shipping and return information in the Google search results.
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
Transform customer journeys for better CX and results.
It's unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
The availability of vehicle ads will extend to additional countries at a future date.
Reddit will send private messages to redditors that previously provided their gender to make users aware of this update.
Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
Google Search Console added a report to monitor and fix the structured data required to enable this display.
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
Conquer the customer journey with these top-performing campaigns.
Project Magi will help searchers complete transactions while incorporating search ads on the page.
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
In this webinar, learn key strategies to acquire and engage the right customers.
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
This script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns.
Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
Google is no longer just looking at product reviews. Google's review system is now evaluating reviews about services, media and other topics.
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here's how to calculate them at scale.
Why CTV is an important part of any search strategy.
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
Though set to depreciate in June, Google recommends updating your applications as soon as possible.
Google is continuing to test badges for advertisers that have been verified by Google Ads. Here's what the latest badge looks like.
Because Google said it can detect spam faster, the company claimed that 99% of visits in Google Search were "spam-free."
Learn how to get to the heart of customer experience with data that delivers.