Apple
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How Siri Patches Up The iPhone’s Voice Search Weakness Vs. Android
The Siri voice search assistant that Apple demoed today as part of its big press event looks pretty impressive. If it works as shown, it’ll go a long way in patching up one of the big weaknesses the iPhone has had versus Android, that of lacking built-in voice commands. Voice Actions: A Spoken Magic Wand […]
With New Siri Promised For iPhone 4S, Apple Pulls Existing Siri From App Store
All excited about Siri coming to the iPhone 4S? It does look pretty cool. And many people enjoyed using a version of Siri already on existing iPhones. But that enjoyment appears to be over, as the Siri app no longer works consistently. Siri Gone For Some, Gone From App Store I fired up Siri on […]
SearchCap: The Day In Search, October 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Webmaster Tools SEO Reports Now Available In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster […]
Apple Delivers iPhone 4S With Siri Voice “Assistant,” Disappoints On iPhone 5
The Apple iPhone keynote just ended and as you probably already know there was no iPhone 5. What was announced was an interim iPhone 4S, which has a faster processor, iOS 5, improved camera/video camera and will work with both CDMA and GSM networks. So it’s a “world phone.” In the US it will reportedly […]
SearchCap: The Day In Search, October 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Digg’s Irrelevance, Facebook’s Timeline, Marketing Diversity & More One thing’s for certain in the online marketing industry: change. That was the frame for our “Discussion of the Week” […]
Facebook Launches “People Talking About This” Metric, Premium Ad Unit & More
Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool. Also released is a new Page Insights API tool. Facebook emailed us the information about the launches tonight, […]
SearchCap: The Day In Search, September 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Panda 2.4 Update Arrived This Week Google has confirmed that the latest iteration of its Panda algorithm update is live. Based on our tracking of the algo changes, this […]
Chromezone: Google Opens A Retail Store In London
Years from now, when we’re comparing the number of Google, Apple and Microsoft branded stores around the world, let’s remember that, for Google, it all began in late September 2011 with a small retail mini-store in London. According to the Evening Standard, Google’s mini-store is called “Chromezone” and is located inside a PC World store. […]
Employing Microformats & Structured Data For Enhanced Search Engine Visibility
With the introduction of the schema.org vocabulary, much attention has been focused on the benefits of employing structured data for improved visibility in the search engines. The mostly widely cited and easily verifiable of these benefits is the generation of rich snippets: a specially formatted search result block that includes information specific to the type […]
The Art Of Seductive Landing Pages
People don’t just want to be educated about what you offer. They want to be seduced. Yes, seduced. Being seduced is an exhilarating experience. (If you haven’t tried it yet, I highly recommend it.) Yes, we want to be educated and make rational decisions that optimize our goals. But we also yearn to be romanced, […]
Amazon “Fire” Android Tablet Undermines Google
Amazon’s new “Fire” Android tablet is an incredible act of audacity that thumbs its nose at Google, while using Google’s mobile OS in the background. Nowhere does the Google or Android brand appear on the device. Amazon has even created its own browser (“Silk”) for mobile web access. Fire is an Android tablet without the […]
SearchCap: The Day In Search, September 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdSense Interface To Be Retired in November Google has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the […]
SearchCap: The Day In Search, September 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East Recap During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time […]
How To Create QR Codes With Optimal URL Strategies In Mind
My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut than searching in many situations. I talked about how the generation of these “mobile links” will demand brevity from your SEO’d URLs – but […]
Live Blog: Yelp, NexTag & Others At The US Senate Hearing
OK, it’s round two. And I can tell you no, don’t expect much. How do you clear the press table when Google competitors are about to testify at a Senate hearing? Have Eric Schmidt do a post-game recap in the hearing room hallway. He’s done, I’m back, will catch up as best I can. NOTE: […]
Live Blog: Google’s Eric Schmidt At The US Senate Hearing
Today’s the day. Google chairman Eric Schmidt is being called on the carpet in front of a US Senate subcommittee, to talk about whether his company is a monopolistic orge. I’m here, live blogging. Fun starts at 2pm ET. NOTE: Our follow-up article, which covers the entire hearing with highlights and without live blogging typos […]
Should Rick Santorum’s “Google Problem” Be Fixed?
Is Google (and Bing, by the way) not being “responsible” by failing to remove an anti-Rick Santorum web site? The Republican presidential candidate believes so, speaking out this week against an unfavorable listing for his name. But “fixing” Santorum’s “Google problem” isn’t as easy as it sounds. Defining Santorum For those who aren’t familiar with […]
4 Tips For Taking Ownership Of Your Local Business’ Online Presence
David Segal’s story in The New York Times earlier this month about the virtual closing of local businesses on Google Places and the significant and negative impact it has had on some real-world businesses – is the latest warning that losing control of your business’ online presence can have a detrimental effect on your ability to […]
Roll Out The Decorations, The Holiday Etailing Season is Here
Growing up, the holiday season always started early in our house. It started in April to be exact. No, we didn’t put up the tree or start decorating the house (did we even take the lights down from last year?), but my mom would always start asking that question: what do you want for Christmas? […]
SearchCap: The Day In Search, September 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Hits 100 Million ‘Active’ Users Started just 5 years ago, Twitter announced today at the “State of the Union” that they have officially reached their 100 millionth ‘active’ user. Of […]
Tricks For Taming Keywords With Regular Expressions
So far my articles about technical SEO have focused on how to adjust a site’s configuration or architecture to make it more crawlable and indexable. In this post, I’m writing about the other end of the technical SEO process: using analytics data to analyze traffic and user behavior by keywords. When looking at keyword data, […]
Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links
There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re going to send. So start […]
SearchCap: The Day In Search, September 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This Week On Google+: Suggested Users, API Delays & Measuring Google+ Influence! Over two months in, Google+ has continued to make many changes to the fledgling social site. Here is what’s […]
SearchCap: The Day In Search, September 2, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying In a new article from eMarketer and Lab42, information was released around brands […]
ComScore: Android Continues Gains, RIM Tanking
Today comScore released its latest mobile market share figures. Once again the smartphone story is the same: Android showed strong quarterly growth while the iPhone saw modest growth and all others saw declines, especially RIM. Among handset OEMs (all mobile devices), Samsung leads the pack with 25 percent of the US market. Motorola, which Google […]
New Insights Into The Google Auction
Granted, we’re geeks. We get really excited anytime the engines give us new information to analyze or tools with which we can fine-tune our approach. Google has just given us a treasure trove of new information: click level data on an ad’s position. In the past, we’ve had to rely on observations and average position […]
SearchCap: The Day In Search, August 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Global — But Make Your Ads Local Find out how to maximize your performance in international PPC campaigns – watch this webcast: “Global Domination through PPC: What you MUST know […]
Facebook Takes Aim At Instagram With Photo Filters Feature
New Facebook features have been released rampantly as of late, the newest taking aim at Instagram. The New York Times reported that Facebook will be introducing a dozen photo filters, similar to Instagram’s vintage & washed out effects: Instagram is a free app for the iPhone allows users to modify and enhance photos by applying […]
Steve Jobs Hands Off To Tim Cook, Resigns As Apple CEO
Hopefully Steve Jobs is not gravely ill. But his health must be the reason for today’s announcement that he’s resigning as CEO. He’s asked to remain as Chairman and that the board elect COO Tim Cook the new CEO. Effectively Cook has been running the company for some time, while Jobs has been out for […]
Facebook To Step Up Acquisitions: Report
There was a time before the “Great Recession” when a cluster of companies were seemingly always bidding against one another to acquire the hot startup of the month. The core of that group consisted of Google, Yahoo, Microsoft, eBay, AOL and News Corp. But while AOL and Yahoo still buy companies — AOL bought HuffingtonPost […]
Recent Trends Should Guide How Businesses Grow Local Search Strategies
When it comes to online and mobile advertising, many local businesses are still getting their feet wet. Even for those who have dove head-first into opportunities online or via mobile, the rules and solutions are changing so fast, it’s often difficult to keep your head above water and stay ahead of the competition. As we […]
What’s The Difference Between Mobile & Desktop SEO?
One of the questions I get most often about mobile SEO is this: I’m already doing SEO– do I really need to do mobile SEO separately? What’s the difference between the two? There are some who would say that there is no difference between desktop SEO and mobile SEO. It’s a topic that often garners […]
Google & Motorola Mobility: The What’s It All Mean Edition
What a way to start the week. The company that once said it would never build its own mobile phones, Google, wants to buy mobile phone maker Motorola Mobility. The technosphere has gone into 5G coverage over the news. Here’s what I’ve been finding interesting and some thoughts. Patent Protection A big part of this […]
SearchCap: The Day In Search, August 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Adds ‘Lists’ Functionality For Profiles & Pages Over the past few years Foursquare has been rapidly evolving, and their newly announced “lists” feature looks like a very promising new addition. […]
Panda’s Winners & Losers In Germany: Bing’s Ciao.de, Wikio.de & More
Google has again slapped a comparison shopping site owned by its primary search competitor, Bing, as part of its most recent expansion of the “Panda” algorithm update. It’s only been a few days since Google pushed out Panda around the world in all languages except Chinese, Japanese and Korean. But Searchmetrics has already published its […]
Google To Acquire Motorola Mobile Phone Business For $12.5B
In a bid to build up its patent arsenal and get a stronger foothold in the mobile phone and tablet business, Google has agreed to acquire Motorola Mobility Holdings for around $12.5 billion in cash. Motorola Mobility Holdings is one of the entities that resulted when Motorola split its business in two earlier this year. The […]
SearchCap: The Day In Search, August 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Poised To Become Number Two Network In 12 Months According To Survey A Bloomberg-YouGov survey of 1,003 online adults found that Google+ is on a trajectory to surpass other social […]
Google And Largest French Publisher Update Accord On Book Scanning
Hachette Livre, the largest book publisher in France, has reached a book-scanning agreement with Google (actually it did last year; this is an update). The New York Times reports that while other publishers in France are still suing Google for scanning their copyrighted material without permission, the Hachette deal may provide a framework for other […]
ISPs Caught Hijacking & Redirecting Search Results
The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines and redirecting in order to make a quick profit. A searcher would search for a keyword such as [apple] and the ISP may take that user through a redirect via an affiliate program to earn potential commissions on a merchant’s […]
The Growing Portrait Of Google As A Big, Scary, Expanding Everywhere Copy Monster
Twice this year, Google’s been fairly frank and vocal about something competitors have done that it feels is unfair. Twice, I’ve watched the technosphere largely react by beating the company over the head with a “You do whatever you want and copy everyone else” stick. Does that measure up, and more so than for Google […]