SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Call analytics: How they can drive down costs and improve search conversions
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content.
Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
A deeper dive into more of the Bing Search ranking factors
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party approval.
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy.
Power SEO Friendly Markup With HTML5, CSS3, And Javascript
Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers.
Bing uses user engagement metrics for ranking websites in search
But Bing looks at these signals in a holistic manner for ranking purposes.
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online.
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this month.
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes.
Why machine learning and understanding searcher intent is so important to search
Write for the user, don't get bogged down in keywords - it is all about searcher intent.
Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs
No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses.
Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems
The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges.
Why marketers should break SEO strategies into pre- and post-purchase
In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.
Replay: CCPA compliance and Facebook Ads
A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider.
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics.
Google Search Console Insights for content creators
Search Console Insights uses both Search Console and Google Analytics data in one view
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says.
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
Google Search adds flight, hotel search features around COVID-19
Hotels should be aware of the new search filters and features from Google Travel.
Google Search helps users find live sport games, linear TV shows
Google improves its live TV and sports search features.
Google now enables GMB profile edits from Search and Maps [updated]
The company is seeking more SMB engagement by making updates easier and more accessible.
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging.
Google and Ignite Visibility to host advanced paid media event you won’t want to miss
Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns.
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court finds.
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like card.
Google Search bug caused by issue with its ‘indexing systems’
Google said it was an issue with indexing that caused Monday's really weird search results.
A Google Search bug wreaked havoc on the search results Monday night
The issue lasted several hours yesterday, putting the SEO community in a bit of panic mode.
Google rich results test tool adds support for article structured data
Google keeps upgrading this tool to add more and more structured data support.
DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen
The finding was based on user testing and an eye tracking study.
Google announces ‘Virtual Webmaster Unconference’
It seems like there won't be any formal presentations, instead, expect an open dialog between Google and attendees.
Video: Andrew Goodman on paid search against big brands & proper PPC experiments
Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long.
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate.
Google updates Search Console API infrastructure
The API is backward compatible and there are currently no changes in scope or functionality.