SEO
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SEO myth-busting: What is not a Google search ranking factor
Google has said it doesn't use these signals to inform where your site ranks in organic search results.
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this knowledge across your organization.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Video: Jennifer Slegg on Google’s search quality raters guidelines
And whether SEOs too obsessed with Google search ranking updates.
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive.
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.
Advanced tactics for SEO title tag optimization
Moz' Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags.
Google adds ‘Black-owned’ business attribute to local listings
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.
Feedback optimization: A user-first approach to SEO
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.
Google Search Console adds image license structured data support
Now you can debug your image license markup in the Rich Results test tool or in Search Console.
Bing’s new URL Inspection tool: What it does and why to use it
A quick side-by-side of Bing vs Google's URL Inspection tools.
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues.
Microsoft launched revamped Bing Webmaster Tools
With this launch, Bing added a URL inspection tool with some exciting features.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability.
How are marketers improving remote team communication?
With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy -- and boost team morale.
Bing Webmaster Tools gets a new robots.txt tester
Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages.
Google’s tools now recognize “Web Story”
As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing tools.
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP.
Video: Brian Ussery of Razorfish on SEO for e-commerce sites
We also talked about the new GoogleBot and some of the old days in the SEO industry.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors.
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
Why SEOs are going to miss the Structured Data Testing Tool
Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.
How 9 major Google My Business updates in 2020 can help you rebound
A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side.
Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
Google tested the idea of subscription-based services for GMB in April 2019.
4 ways to speed up your Shopify site
Lower load times can increase your organic visibility and help you sell more.
What content survives Google algorithm updates?
Be able to anticipate your target audience's needs.
Google adds new mortgage feature box to search
If you are in the mortgage business, you have one more Google feature to compete with.