SEO
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This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
Semrush ends 2022 with 95,000 customers, 35% revenue growth
Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
Get the latest SEO trends and predictions for 2023
Learn the top trends to incorporate in your SEO strategy this year.
How you can deal with decentralization in international SEO
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
The new Bing: No more waiting list?
Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
Google releases March 2023 broad core update
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
SEO product management: Key framework and fundamentals
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
OpenAI releases GPT-4 and Bing Chat upgraded
This version promises greater accuracy and broader general knowledge and advanced reasoning.
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Microsoft may replace Bing Search answers with Bing Chat responses
Plus, Bing Chat has passed 100 million daily active users.
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
An SEO guide to understanding E-E-A-T
Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
SEO is alive and kicking in 2023 – and beyond
Even as Google and Microsoft reinvent search with AI-powered features, search engine optimization is here to stay.
Do personas REALLY matter in content marketing?
Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
How ChatGPT can help with local SEO
From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can't) help in local SEO.
Google February 2023 product reviews update more volatile than previous updates, say data providers
Semrush compared the sixth release against the July 2022 version, while Rank Ranger compared it against September 2022 data.
17 tips to improve your AI-assisted content creation process
Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.
How should SEO change in the new AI age?
SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game.
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
Google rolled out new site names, favicon and sponsored label on desktop search
After launching this design for the mobile search results last October, this is now officially live for desktop search.
Why a Google search revolution never happened
Google had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into more products. What happened?
Google launches new Google Trends portal
SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
Google February 2023 product reviews update is finished rolling out
This update took 14 days to fully roll out and is now complete.
Use of AI for SEO and content to grow 5x this year
Plus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new BrightEdge research finds.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.