SEO
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SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
8 ways retailers can move surplus inventory during COVID-19
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.
French antitrust decision sets the stage for Google to pay for news content in Europe
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
Chapter 8: Toxins & search engine spam penalties
Anyone entering the realm of search engine optimization is likely to encounter some questionable (aka “black hat”) tactics, or Toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were […]
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Chapter 5: Trust, Authority & Search Rankings
If search engines can decide to trust links or social accounts, can they learn to trust websites? Absolutely. There are several factors that go into establishing a site that both users and search engines will deem trustworthy. Here we dive into the Trust elements of the Periodic Table of SEO Factors. “Just to frame what […]
Chapter 4: HTML Code & Search Engine Success Factors
These elements in the Periodic Table of SEO Factors encompass the HTML tags that you should be using to send clues to search engines about your content and enable that content to render quickly. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline of the article […]
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Chapter 1: Types of Search Engine SEO Factors
There are four major groups covered by Search Engine Land’s SEO Periodic Table: On-page SEO: Content, Architecture, HTML Off-page SEO: Reputation, Links, User Toxins Niche SEO The elements within each group or subgroup are factors you need to consider if you want to increase your site’s organic visibility and rankings. In the top-right corner of […]
Chapter 6: Link building & ranking in search engines
Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]
Essential Guide to SEO: Master the science of SEO
This freshly updated guide walks you through the key tactics of good SEO so you can develop a solid SEO strategy to drive organic traffic to your site. Search engine optimization is essential to your website, yet there are SEO fundamentals you must know to get the website visitors you need. We’ve built this SEO […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Video: Dan Leibson on local neural matching and Google My Business issues
Google My Business support is lacking in a big way according to Dan.
SMX Overtime: Optimize ranking in AnswerBox and People Also Ask
SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured snippets.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search
A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they're seeing.
Content and coronavirus: How you can differentiate from the masses
How to think about content, SEO and your customers during the crisis -- and prepare for the future.
What Safari’s 7-day cap on script-writeable storage means for PWA developers
Now marketers know how their days are numbered.
As advertisers cut back, U.S. paid search spend estimate is slashed by billions
eMarketer argues paid-search is more vulnerable now than in past recessions.
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
Track how PPC performance changed when specific COVID-19 events took place
This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics.
Google reviews coming out of quarantine
New user reviews, photos, Q&A will return gradually, by category and country.
How SEO and PPC strategies can work together to drive business goals
PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.
Google postpones Google Partners program changes slated for June
The new badge requirements will not go into effect until 2021 due to COVID-19 disruption.
Bing adds CDC coronavirus self-checker chatbot to search results pages
Users can interact with the self-checker to assess their symptoms right from the search results.
Bing adds snippet controls to help sites control their search result previews
Google began supporting these new controls last September and now Bing adds control for snippets.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.
Video: Alexis Sanders on SEO strategy and how to test your SEO
Check out this super smart SEO on how she manages her clients SEO strategies and then measures its success.
Google introduces new COVID-19 and Telehealth GMB links for healthcare providers
These new links are part of the company's larger effort to make healthcare information more accessible through Google Search.
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
SEO will be a primary focus for marketers during the downturn, says survey
Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward.
Replay: SEOs talk COVID-19 search disruption
A panel of experts joined Live with Search Engine Land to discuss possible changes in Google's algorithm since the coronavirus pandemic broke out.
The right way to hire an SEO
Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates.
Google pushes out Google Ads API v1 sunset date
Developers will have more time to migrate to v2 due to the coronavirus pandemic.
A deep dive into the fact check structured data: Who is it right for?
If you want to position yourself as an authority in your space, learn how to use Fact Check structured data.
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence.
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's why.
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
Is recent Google algorithm volatility related to COVID-19 or normal? Live panel to discuss Tuesday
Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz's Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us.