SEO
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FAQ: All about the BERT algorithm in Google search
What it is, how it works and what it means for search.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
Bing introduces penalty for ‘inorganic site structure’ violations
It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube.
Google News app lets users access content in two languages
Personalization preferences are maintained across both languages.
Google Search Console begins rolling out Speed report
Check out your new Speed report under the Enhancements tab within Google Search Console.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
SEO best practices support ADA compliance for digital accessibility
Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design.
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products.
Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume
GatherUp's examination of internal data shows benefits of inclusive process.
SMX Advanced Overtime: Your questions answered about webspam and penalties
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.
Google doesn’t have an ‘ideal’ page speed
The most meaningful speed metric depends on how users interact with your site, said Google's Martin Splitt.
Here’s how to leverage long-tail keywords for your SEO
Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.
Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds
Replying to a third of reviews may increase conversions by 80% for enterprise locations.
Google Merchant Center updates rolling out ahead of holiday push
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.
Video: Eric Enge on Google advice vs. real-world SEO experience
We also discussed how to build out successful content and manage client expectations.
Are TrueView video discovery ads the better option for your brand?
Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here's when it works.
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.
What does Google Maps ‘incognito mode’ mean for businesses?
Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps.
Why you may not have noticed the Google BERT update
Don't try to optimize for BERT, try to optimize your content for humans.
Google to stop indexing Flash content
By the end of this year, Google will stop indexing Adobe Flash.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
How to find your ideal SEO agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole.
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020.
Featured snippets display on desktop 13% more often than mobile, study finds
URLs matched 91% of the time when featured snippets were displayed on both devices.
Video: Eric Enge on building and selling his SEO agency
Also learn about why giving back to the community can return huge rewards.
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Pro Tip: 3 common mistakes SEOs make when disavowing links
Misconceptions about disavowing links can have detrimental impacts on your website’s visibility and should be handled very carefully.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
Connect to remote hosts with secure shell
The terminal is important because it provides
- access to command line utilities
- the ability to perform SEO hacking on remote machines by opening shells in the cloud, and
- the ability to write or utilize programs that automate work tasks and power websites.
A deeper look at Google Search Console Speed Reports
We got access to the experimental speed reports in Google Search Console.
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Bing spotted showing domain sources in image carousels
The experimental image carousel shows page title and domain name.