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App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
New European Google local SERPs prompt users to ‘find results on’ other sites
Google appears to be trying to prevent a formal local search antitrust complaint.
Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.
The time has come to optimize for IRLs rather than URLs
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
Register for SMX Advanced by Saturday & enjoy up to $600 off on-site rates
Time is running out to save big on SMX® Advanced. Register by this Saturday to save up to $600 off on-site rates! Miss this and you’ll pay more next week for the exact same ticket. Book now and join us June 3-5 in Seattle! Here’s a run-down of what you’ll get: A newly redesigned agenda, […]
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
Why featured snippets could be less of a win going forward
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why.
AMP WordPress plugin now supports Stories
Latest update lets publishers create Stories without HTML, CSS or JavaScript experience.
Google to offer browser, search-app choices in Android Europe set-up flow
Users will be asked to choose from among five search and browser apps in randomized order.
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy.
Google: Google News indexing bug has been resolved
Resolved: Google has resolved the issue with Google News not indexing some publisher's content.
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
Google adds short names and URLs to Google My Business listings
The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it's already available to some verified business in Google My Business.
Building and scaling global SEO Centers of Excellence
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Google investigating a new indexing bug – this time with Google News
Oh no - another indexing related bug. But this one is limited to only a few Google News publishers.
Does Google owe us more than just an apology over de-indexing?
Do we deserve more transparency from Google? Do we deserve more then jut an apology?
Why we shouldn’t forget about PageRank in 2019
Before we talk about anything else, let’s address the elephant in the room. The last official public PageRank update happened in December 2013. In October 2014, Google’s John Mueller confirmed what we’d long suspected – that Google Toolbar PageRank was officially dead. The final nail in the coffin came two years later when Google removed […]
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
De-indexing bug hits Google Search Console reports, tools
Don't trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing bugs.
How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets.
10 principles of digital accessibility for modern marketers
Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways accessible websites are built.
Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices.
Aligning content and SEO for search success
Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search.
AMP to support custom JavaScript with amp-script
To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support to AMP.
4% of the Google index hit by de-indexing bug, Moz data shows
Now that the Google de-indexing issue is resolved, how bad was it?
Google says de-indexing issue is fixed
After six days of working to fix the indexing bug, Google claims to have solved the problem but did not elaborate on what exactly went wrong.
Google Search Console adds Discover report
If your website gets a lot of traffic from Google Discover you may see a new report in the Google Search Console to help you analyze that data.
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey […]
Search Google by date with new before: and after: search commands
Users can now skip the Tools tab and narrow down results from the search bar.
Skip the SEO and SEM basics
Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve an event that delivers insights that make you say, “Wow. I’ve never heard that one before. That will work for us.” Attend SMX® Advanced for […]
Ready, Set, Go! Googlebot Race
The test demonstrated Googlebot ignores rel=next and rel=prev tags; but it is worth taking a closer look at pages containing infinite scroll in future.
There’s no shortcut to authority: Why you need to take E-A-T seriously
Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews.
Google Search Console adds Android app filters to performance report
More ways to slice and dice your Google Search Console performance report is here — from your Android apps and possibly the Google Discover feed.
Google’s de-indexing issue still not fully resolved
Not fixed yet - but Google is working on it and has been communicating better about the issue.
Google: De-indexing problem now fixed, result of ‘technical issue’
Site owners who saw large percentages of pages no longer show as indexed in Google Search Console should now see the problem resolved.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.