Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers.
The new product discovery targeting is available for U.S. sellers.
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this.
A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility.
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one.
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program today.
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what's best for your audience.
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.
Support is still in development, but site owners can add the SpecialAnnouncement data type in advance.
There are a mix of considerations, on a spectrum from idealistic to pragmatic.
Why you should re-examine your PPC ad messaging now.
Any campaigns using it will be switched to daily budgets.
Joe Exotic renamed his traveling tiger show to imitate his biggest competitor — it didn’t end well for him.
Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it.
An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the screen.
The change is "part of a routine review," according to the company said.
The change to the sensitive events section of the policy is effective immediately.
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.
Google is offering more guidance and support to those in the health space..
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
We'll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term.
Why can't computers read human language? Why do some source files look like crazy character noise? Are computer programmers magicians?
Did you miss this Google event? Well, now you can watch most of the Google talks.
Marketers had been having trouble with Posts over the past two weeks.
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on YouTube.
A discussion with Google My Business Gold Product Expert Krystal Taing.
Search Engine Land's Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19.
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
He also shared some fun tips on Google My Business.
Google added new controls for Search Console. The SEO community will welcome these new preferences.
Includes a new overview dashboard for Manager accounts. Users can apply for preview access.
The pandemic is helping the company repair its public image.
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses.
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service announcements.
A full takedown can result in losing Search Console data and make it more difficult to ramp back up.
Run reports for up to 200 accounts in a Manager account.